Month: May 2016

Studio-C by Matter Communications Wins Nine 2016 Hermes Creative Awards

Accolades include four Platinum Awards, four Gold Awards and one Honorable Mention (Newburyport, MA) – May 24, 2016 – Matter Communications, a national PR and social media firm with in-house creative services and search marketing groups, announced today that Studio-C by Matter earned nine Hermes Creative Awards for projects ranging from videos to company rebranding to marketing collateral development. Matter received four Platinum awards, the highest… Read more »

The Difference Between PR and Marketing

Public relations professionals know it. Marketers know it. Beyond those folks, however, the difference between PR and marketing may well remain one of the world’s best-kept secrets… until now. While both share a common goal of attracting and retaining business, their approaches and roles differ greatly, yet are equally important to businesses of all sizes and industries. Further confusing matters is that these two functions usually… Read more »

Takeaways from the Innovation Conference for Boston Business Women

A group of lovely ladies represented Matter Communications at the first annual Boston Business Women Innovation Conference last week on Monday, May 9. The event featured an impressive list of female speakers, who each took the stage to share their insight and experiences with the community, including Arianna Huffington of the Huffington Post. When asked to reflect on their favorite key takeaway, here’s what our Matter… Read more »

3 Traps to Avoid When Judging PR Success

So you’ve decided your business needs PR. That’s fantastic news, as maintaining great momentum in the media has never been more important, and recognizing that you need a better way to relate to your partners, customers or stakeholders puts you firmly ahead of the pack. Unfortunately, even the most forward-thinking brand managers can fall victim to false assumptions about PR and how it should be measured…. Read more »

Boulder Start Up Week: Birthday Edition

For most of the country, it’s just another week, but for us here in Boulder, Co, we have a lot to celebrate! This week spins up the sixth annual Boulder Start Up Week (and second year Matter is a sponsor!) during which thousands of entrepreneurs and their teams network and learn with other workaholic dreamers in the area. This event encompasses so much of our own… Read more »

Studio-C by Matter Communications Wins Two ‘Best Video’ Grand Prize Awards From PR Daily

Awarded ‘Best Event Video’ for La Brea Bakery; ‘Best Educational Video’ for Lojack [Newburyport, MA] – May 11, 2016 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, announced today that Ragan’s PR Daily has honored Studio-C by Matter with two awards. La Brea Bakery’s Thanksgiving Heroes won “Best Event Video” and LoJack’s Auto Theft in California’s… Read more »

Matter Communications Honored as Stevie Award Winner in 2016 American Business Awards

Marks Fourth Consecutive ‘PR Agency of the Year’ Recognition from American Business Awards Newburyport, MA – May 2, 2016 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, was named the winner of a Silver Stevie® Award in the PR Agency of the Year category in The 14th Annual American Business Awards today. The American Business Awards… Read more »