Month: May 2020

Matter Wins 7 Honors at The 2020 Telly Awards

‘The Telly Awards’ is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council—an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates.

The Retail Roundup: COVID-19 Edition – Take 2

Coronavirus continues to accelerate dramatic changes across the retail industry, and it’s hard to imagine what the sector will be like for businesses and shoppers in a post-pandemic world. According to a new report from market research company Euromonitor, U.S. retail sales could be down by an estimated 6.5% this year. For comparison, retail sales were down just 2.2% in 2009, the year the Great Recession ended…. Read more »

Matter Survey Reveals Consumers Find Influencers More Helpful and Trustworthy than Brands During the Pandemic

Research from integrated PR agency highlights strong opportunities for influencer marketing across brand categories, as digital media consumption grows due to social distancing.  BOSTON – May 26, 2020 – New data released by Matter Communications – a Brand Elevation Agency specializing in PR, creative services and digital marketing – reveals consumers are spending more time and increasingly engaging with influencers on social platforms during COVID-19 social… Read more »

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR and marketing. It’s no secret that influencers are the trending force across social media platforms, even more so now due to the COVID-19 pandemic. A recent… Read more »

Marketing Jump Start Part II: Optimizing Your Digital Ecosystem

While the digital landscape has changed over the past few months, businesses are still looking to accomplish the same goals: generate leads/sales, drive awareness and/or engagement, and sustain or grow their leadership position. To do so, it’s imperative to focus holistically on optimizing your digital ecosystem. A consistent focus on the following programs will help your business continue to succeed:  Optimize your website/landing pages.  Consistently evaluate… Read more »

Media on the Move: Week of May 11, 2020

As the COVID-19 pandemic continues to dominate the news cycle and the thoughts of communities worldwide, a recent survey by the Pew Research Center reveals that readers are beginning to show signs of news fatigue. The survey reported that 72% of respondents feel the need to “take breaks” from news about the pandemic, and 43% feel worse emotionally after learning about coronavirus-related news. While coverage and… Read more »

Marketing Jump Start Part I: Leveraging Video as Part of the Marketing Funnel

Over the coming weeks, we’ll be sharing six tactics you should consider employing to adapt your marketing programs to our new remote world. Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual Events With in-person events and conferences no longer an option in the current environment, consider launching a digital conference, webinar or meet-up. Virtual events are a… Read more »

Trending: The Shift in F&B Purchasing Habits

At the beginning of the year, plant-based proteins in new categories, healthy snacks on the go, smaller brands, pea protein, functional foods and more were touted to be the biggest trends that would shape the food industry in 2020. While we started the year excited about food and wellness trends, none of us in the industry could have anticipated that these trends would be a distant… Read more »

Matter West Continues Steady Growth with Leadership Appointments and Client Additions

Integrated PR Agency Achieves Significant Growth in Boulder, CO and Portland, OR. BOSTON – May 5, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing — has continued its momentum across Matter West in Boulder, CO and Portland, OR. The diverse group of professionals between the two offices work with clients located throughout the region including… Read more »