Month: October 2020

Matter West Growth Accelerates as B2B and B2C Brands Rebound to Close Out 2020

Date: Categories: Press Releases

Integrated Agency’s West Coast Offices Add Notable B2B Tech Clients, Bolstered by Roots in Silicon Forest BOSTON – October 28, 2020 – Matter Communications —  a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces significant momentum across its Matter West offices in Boulder, CO and Portland, OR. Growth highlights include new client partnerships in the AI, mobile gaming and software development B2B tech… Read more »

CyberSide Chats, Episode 2: Jon Oltsik

Date: Categories: Public Relations

A Conversation with Jon Oltsik Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 2, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Jon Oltsik, Senior Principal Analyst and ESG Fellow at Enterprise Strategy Group. They discuss several hot topics including… Read more »

Matter Health + HITMC Present: The Permanent Pivot

Date: Categories: Public Relations

Thank you for joining us live! On October 22nd, Matter Health’s Vice President Ryan Lilly and Director Paul Berthiaume shared key takeaways and lessons learned while shepherding more than thirty healthcare brands through the pandemic, social movements and volatile political environment of this year. Participants also heard firsthand examples and direct commentary from guest speakers representing Matter Health’s client base and HITMC’s broader community.  Check out… Read more »

CyberSide Chats, Episode 1: Taylor Armerding

Date: Categories: Public Relations

A Conversation with Taylor Armerding Welcome to CyberSide Chats, our new video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. Matter Executive Vice President and cybersecurity lead Tim Hurley recently sat down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including… Read more »

Virtual + Impactful: Matter Digital Reflects on INBOUND 2020

Date: Categories: Digital Marketing

For the first time in INBOUND’s nine-year history, the 2020 conference was held virtually over the course of two days in late September. INBOUND 2020 went beyond broadcasting sessions and created an immersive online experience for attendees complete with avatars, a virtual world to explore and interactive sessions. Although no online experience is complete without a few glitches these days, our digital marketing pros “walked” away… Read more »

The Matter Social Second: 10.20.2020

Date: Categories: Digital Marketing

Welcome to the first edition of The Matter Social Second – a monthly series keeping you informed on everything happening in social media. Check out the latest social media news and insights from our social media pros. How is COVID-19 affecting LinkedIn ads? COVID-19 has favorably affected social media ads, as cost-per-click (CPC) and cost-per-impression have both seen decreases on some platforms. LinkedIn has seen significant… Read more »

Cyberside Media Chatter: Chris Preimesberger, eWEEK

Date: Categories: Public Relations

Welcome to the first edition of Cyberside Media Chatter, Matter’s Tech and Cybersecurity Q&A where we interview leading editors and reporters to keep a pulse on the trends and topics they’re focusing on. This week, we’re excited to kick off our new series with Chris Preimesberger, Editor-in-Chief of eWEEK!  An IT industry veteran and influential business journalist, Chris has worked on 4,000+ articles in his 15… Read more »

Matter Health and HITMC Present: The Permanent Pivot

Date: Categories: Press Releases

A Live Virtual Event for the Healthcare Marketing Community BOSTON – October 13, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — presents a first-of-its-kind live event with the Healthcare and IT Marketing Community (HITMC), “The Permanent Pivot: How Lessons from 2020 Impact Marketing Planning for 2021 and Beyond.” The production will be streamed live from Matter’s in-house video production studio on October 22nd from… Read more »

Pandemic Marketing and Shifting Strategies in the Health-tech Space

Date: Categories: Public Relations

This article originally appeared on HITMC by Jill Oestreicher Gross, Account Manager, Matter Health. March 11th was a chilly, sunny day when the news flashed across my phone: The WHO officially declared COVID-19 to be a global pandemic. In that instant, I knew newsrooms worldwide were lighting on fire, and that the media landscape would forever be altered by this breaking news. I breathlessly walked into the office… Read more »

Why Cybersecurity Awareness Month Matters More in 2020

Date: Categories: Public Relations

October usually conjures up images of pumpkin spiced lattes, Sunday afternoon football and trick or treating. It’s also National Cybersecurity Awareness Month (NCSAM). Now in its 17th year, the annual observance driven by the Cybersecurity & Infrastructure Security Agency (CISA) continues to work toward its goal of raising awareness about the importance of cybersecurity and ensuring Americans have the resources they need to be safer and… Read more »