Month: June 2020

Celebrating the Results of the 2020 PR Club Bell Ringer Awards

The PR Club held its first-ever digital awards ceremony to celebrate the winners of the 52nd Annual Bell Ringer Awards. This two-day event showcased the work of PR professionals from dozens of companies across New England. And we are thrilled to celebrate five wins for Matter! Winning Categories + Clients GOLD: Healthcare Launch Campaign for Level Ex Level Ex creates medical video games with challenging cases… Read more »

MARKETING JUMP START PART III: THE DIGITAL BUYER’S JOURNEY

The digital buyer journey is the path your prospects take in order to become the customer. In the age of digital expansion, your customers are engaging in google searches, reading content online and turning to social media now more then ever to make informed decisions.

Matter Unveils New Brand and Website to Amplify Integrated Agency Story

Integrated PR agency’s revitalized website and brand design reflect comprehensive offerings that help diverse brands across industries adapt to their changing environments. BOSTON – June 23, 2020 – Matter Communications – a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy – today announced the launch of its new website and brand, further highlighting its unique market position to satisfy diverse organizations’ integrated marketing needs. The… Read more »

An At-Home Guide to Content Creation

Resources to Empower Your Brand to Create Impactful Marketing Content from Home Amidst the new work-from-home world, Matter’s robust creative and video teams developed a series of guides to help clients create rich, impactful content using smartphones, webcams, podcasts, animation and more – all from the comfort of home. Check out each post in the series below. 1. Tips for Shooting Smartphone Video While professional production… Read more »

Now Pitching: Joan Verdon, Forbes

Welcome back to second addition of Now Pitching, Matter’s monthly retail tech Q&A that features the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. Last month we spoke with Dan Berthiaume of Chain Store Age, who shared his experience at NRF 2020, perspective on covering the coronavirus pandemic and more. This month, we’re thrilled to spotlight Joan Verdon, senior retail contributor at Forbes.  … Read more »