Month: May 2022

Matter Social Second: May 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from May. Click the headline to see the full story. LinkedIn Updates Algorithm to Deemphasize Certain Posts LinkedIn is updating its algorithm to crack down on specific posts and post types that users are sick of seeing. Seen… Read more »

Matter Launches Island From Stealth Mode Into Global Cybersecurity Spotlight

Integrated PR + Marketing Agency Drives Significant Media Momentum, Supports Cyber Innovator Through Company Launch and Two $100+ Million Funding Rounds. BOSTON, May 24, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the recent completion of a highly impactful company launch and new product category campaign for its client, Island, a cybersecurity startup and… Read more »

4 Ways to Elevate Your Marketing Mix with Account-Based Marketing

Our world is a loud place — we’re constantly bombarded with advertisements competing for space in our busy day. But if you really want to capture someone’s attention, you don’t want to just shout louder. You want to speak directly to them. To reach your target audience, you have to — well — target them. With Account-Based Marketing (ABM), you align your sales and marketing efforts to… Read more »

The Agency Experience: Paving A Path For Young Professionals

When you work in an agency, you’re surrounded by creative communicators who thrive on collaboration and the inherent energy that comes from such a group. You learn by listening to – and simply observing – peers and managers navigate client calls, media interactions and strategy sessions. You’re supported by that look from a colleague on a busy day signaling it’s time to go for a walk, grab… Read more »

5 Best Practices for Running a Dynamic Blog Program

Ten years ago, the word “blog” often referred to an individual offering personal musings on travel, fashion or politics. Now, blogs are one of the most powerful marketing tools a company can use, employed by small businesses and mega-corporations alike: half of the top 200 Fortune 500 companies had a corporate blog in 2018, and marketers that prioritize blog programs see ROI grow dramatically⁠. A business… Read more »

Matter Health Continues Record Growth Among Top Global Healthcare PR Firms

Integrated Agency’s Dedicated Healthcare Team Posts Industry’s Third Biggest Revenue Gains, Points to Client + Staff Retention as Key Foundation to Growth. BOSTON, May 3, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the explosive momentum of its dedicated healthcare team, Matter Health, highlighted by industry-leading revenue growth, rapid staff and vertical expansion, and… Read more »