Month: March 2021

A View into Virtual Value: Matter’s Guide to Successful Virtual Events

Integrated PR and Marketing Agency Shares Top Takeaways From Executing More Than a Dozen Virtual Events For Brands Over The Past Year BOSTON – March 30, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — shares the collective knowledge of its clients, partners and event planning experts to help companies execute effective and engaging virtual events.  Matter is working… Read more »

Emerging Motion Graphics Trends in 2021 + Matter’s NEW ANIMATION REEL!

2020 was a banner year for motion graphics and animation. As in-person live action production went on hold for a little bit (and remote production ramped up), we saw a big shift towards animation – and that demand hasn’t slowed down. While the value of animation for brand storytelling remains as strong as ever, what it takes to engage and delight audiences is a little different here… Read more »

Choose to Challenge and Choose to Share: Perspectives from Women of Matter

In honor of Women’s History Month, we tapped members of our Women Professionals Circle to share personal perspectives about being a woman in the workforce today along with how they are working toward setting positive examples of female leadership. This topic is especially pertinent given the troubling stats of how many women have left the workforce throughout the pandemic due to often unfair expectations of women having to… Read more »

4 Digital Marketing Strategies for Nonprofits

It seems like every day there’s a new platform, app, best practice or statistic that will change the game in marketing. Like any industry, nonprofits can take advantage of these trends emerging in the digital marketing landscape. But which trends should you focus on adding into your own nonprofit marketing strategies?  Our nonprofit channel experts scoured key data to share four digital marketing trends that nonprofits… Read more »

Intersectional Feminism in PR + Marketing

As we continue celebrating Women’s History Month and the achievements of women around the world, we wanted to spotlight an important concept all professionals – especially those in PR and Marketing – should familiarize themselves with and incorporate into their daily approaches to both internal and client-facing interactions. Read on as our Women Professionals Circle explores intersectional feminism and why it should inform your brand strategy and communications…. Read more »

Four Hot Cybersecurity Firms Join Matter’s Client Roster, Bolstering Growing Cyber Portfolio

Integrated PR and Marketing Agency Sees Growth Across the Exploding Cybersecurity Sector, Increasing Visibility, Thought Leadership and Brand Affinity for New and Existing Cyber Leaders. BOSTON – March 16, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the continued momentum of its cybersecurity team, highlighted by the recent addition of four leading brands to its client roster… Read more »

CyberSide Chats, Episode 6: Johna Johnson

A Conversation with Johna Johnson Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 6, Matter Executive Vice President and cybersecurity lead Tim Hurley has a conversation with Johna Johnson, CEO and Founder of Nemertes Research. They discuss several hot topics including emerging cybersecurity technologies, the ongoing SolarWinds data… Read more »

Media on the Move: 3.8.21

We’ve arrived in March — 31 days of hoping spring finally shows up and celebrating women around the world for Women’s History Month, particularly today for International Women’s Day! This also means our media friendlies have spent the past few weeks filtering through a barrage of pitches about said holiday. See exhibits one, two and three. Jokes aside, in the spirit of today’s recognition of the vital role women play in… Read more »

Now Pitching: Jennifer Zarate, CRNtv

Welcome to our latest edition of Now Pitching, where we catch up with the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. For this special vlog segment, we chatted with Jennifer Zarate, reporter and video journalist at CRNtv.  As an enterprise IT and channel expert and Matter favorite, Jennifer joined CRNtv in 2019 and leads the video… Read more »