Month: January 2013

Motivation: What is it and where does it come from?

 I don’t want to get too deep in my post, but lately I have been wondering where does my motivation for my everyday activities come from? Was I born with it, was it taught, or is it some hidden driving force deep down inside of me? Staying motivated can sometimes be a struggle; our daily lives are constantly changing, but I think the key is to… Read more »

An Infographic on Infographics?

What’s trending on Twitter? In addition to the #SAGAwards and #GetHappy at the moment, infographic posts are another hot commodity on this social platform. In fact, posts linking to infographics outweigh the number of traditional posts by nearly tenfold. The increasing popularity of infographics coupled with the rise of social media have contributed to these visual representations going viral, fueling the need for instantaneous results. Whether… Read more »

Practice Makes Perfect: Why I Blog on the Side

In the wonderful world of public relations we write a lot. From press releases, to pitches, to tweets and Facebook posts, to blogs – we write it all. Most of this writing is tailored to styles that aren’t our own. AP Style. Client’s preference. Socially acceptable tweet format. The point is, PR people are super creative, but you don’t always see that in our public writing…. Read more »

Matter Communications Wins Digital/Social PR Award from Bulldog Reporter

 Newburyport, Mass. – January 22, 2013 – Matter Communications, a full-service public relations and social media agency specializing in technology and consumer markets, announced today that its work on behalf of earned Bulldog Reporter’s Digital/Social PR Award, which recognizes “excellence in the use of digital and social media in public relations.” Collecting the award for “Best use of digital/social media for a travel/hospitality campaign,” Matter… Read more »

How PR made my transition to Matter a breeze

I joined the Matter team earlier this month, and already I feel like one of the gang. Do I still have a lot to learn? Yeah. Do I still forget where to find my colleagues’ offices? Sure. But from the moment I arrived members of the Matter team went out of their way to meet me, chat for a while, and learn about the road that… Read more »


  Today I woke up to a beautiful winter wonderland in Newburyport, MA. While we all expected a dusting, the six inches were a surprise that may have slowed down commutes, but also amplified the New England beauty on a cold January day. Today also happens to be my birthday (shameless plug). Lucky, is how I would describe how I feel today…lucky to be living in… Read more »

PCNE’s Boston Media Best Event: Takeaways that Matter

Last night, a few of us had the pleasure of attending Pub Club of New England’s Boston’s Media Best event at the Museum of Science. This event featured an elite group of panelists:  Jon Chesto – Boston Business Journal  Walter Frick – BostInno  Paul McMorrow – Boston Globe and CommonWealth Magazine  Frank Quaratiello – Boston Herald  Cara Rubinsky – The Associated Press The reporters discussed the… Read more »

2013: Hitting the Ground Running

As quickly as 2012 ended, 2013 began. Here at Matter, we have already hit the grounded running putting together 2013 plans, messaging, pitch angles, etc. As with all PR folks, we must be on top of our game to ensure we get the results we aim for with each account in 2013. For some clients, aligning PR efforts with national holidays can make planning a bit… Read more »

PR is ranked the number five most stressful career…so what?

Jobs and career networking site just revealed its top ten most and least stressful jobs for 2013. Not surprising to many in PR, “Public Relations Executive” came in at number five on the “most stressful” side of the rating (in 2012, that title came in at number seven, and in 2011, “Public Relations Officer” was number two). The job description that CareerCast included for PR… Read more »

Matter Communications’ Revenues & Staff Jump 20% in 2012

PR Agency Grows 20 Percent YOY For Nearly Five Straight Years, Despite Recession  Newburyport, Mass. – January 9, 2012 – Matter Communications, a full-service public relations and social media agency specializing in technology and consumer markets, announced 20 percent YOY growth and a 20 percent addition to staff in 2012, bolstering its reputation as one of the fastest-growing hybrid PR firms in Greater Boston and the… Read more »

What should your PR team do at CES?

With the Consumer Electronics Show (CES) about to begin, I’m sharing a few ideas for successful PR execution at this highly unique event.  Beyond all of the necessary and appropriate actions that should take place in advance of the show – and they are many! – below are a few basic, but fundamental, expectations a company should have for its PR agency team at CES: From… Read more »

2013 Buzzwords to Watch

With the New Year descending around us, I’ve been tri-ti-tasking for days now but was given pause when I read BusinessNewsDaily’s round up of new buzzwords that we growth hackers should be looking for in the New Year. So, in an effort to minergize the social learning process for all of you alphanistas out there I thought I’d share this short list of exciting new buzzwords…. Read more »

Increase Facebook Engagement in 2013

Happy 2013! As I am getting back into the swing of things for the new year, I came across this helpful infographic – Facebook Wall Post Cheat Sheet. Did you know that posts with a question at the end generate a 2X higher comment rate? And posts with emoticons receive 52% higher interaction rate? Check it out these helpful hints to increase your Facebook engagement in… Read more »