Month: January 2013

An Infographic on Infographics?

What’s trending on Twitter? In addition to the #SAGAwards and #GetHappy at the moment, infographic posts are another hot commodity on this social platform. In fact, posts linking to infographics outweigh the number of traditional posts by nearly tenfold. The increasing popularity of infographics coupled with the rise of social media have contributed to these visual representations going viral, fueling the need for instantaneous results. Whether… Read more »

Practice Makes Perfect: Why I Blog on the Side

In the wonderful world of public relations we write a lot. From press releases, to pitches, to tweets and Facebook posts, to blogs – we write it all. Most of this writing is tailored to styles that aren’t our own. AP Style. Client’s preference. Socially acceptable tweet format. The point is, PR people are super creative, but you don’t always see that in our public writing…. Read more »

Matter Communications Wins Digital/Social PR Award from Bulldog Reporter

 Newburyport, Mass. – January 22, 2013 – Matter Communications, a full-service public relations and social media agency specializing in technology and consumer markets, announced today that its work on behalf of VacationHomeRentals.com earned Bulldog Reporter’s Digital/Social PR Award, which recognizes “excellence in the use of digital and social media in public relations.” Collecting the award for “Best use of digital/social media for a travel/hospitality campaign,” Matter… Read more »

How PR made my transition to Matter a breeze

I joined the Matter team earlier this month, and already I feel like one of the gang. Do I still have a lot to learn? Yeah. Do I still forget where to find my colleagues’ offices? Sure. But from the moment I arrived members of the Matter team went out of their way to meet me, chat for a while, and learn about the road that… Read more »

2013: Hitting the Ground Running

As quickly as 2012 ended, 2013 began. Here at Matter, we have already hit the grounded running putting together 2013 plans, messaging, pitch angles, etc. As with all PR folks, we must be on top of our game to ensure we get the results we aim for with each account in 2013. For some clients, aligning PR efforts with national holidays can make planning a bit… Read more »

Matter Spotlight – Zach Heath

Account manager Zach Heath is a football-loving, The Godfather-watching, Silverback gorilla-fan who is, ahem, afraid of snakes. He also digs the PR scene in Providence (no snakes there). Click play to hear what Zach has to say…

PR is ranked the number five most stressful career…so what?

Jobs and career networking site CareerCast.com just revealed its top ten most and least stressful jobs for 2013. Not surprising to many in PR, “Public Relations Executive” came in at number five on the “most stressful” side of the rating (in 2012, that title came in at number seven, and in 2011, “Public Relations Officer” was number two). The job description that CareerCast included for PR… Read more »

Matter Communications’ Revenues & Staff Jump 20% in 2012

PR Agency Grows 20 Percent YOY For Nearly Five Straight Years, Despite Recession  Newburyport, Mass. – January 9, 2012 – Matter Communications, a full-service public relations and social media agency specializing in technology and consumer markets, announced 20 percent YOY growth and a 20 percent addition to staff in 2012, bolstering its reputation as one of the fastest-growing hybrid PR firms in Greater Boston and the… Read more »