Month: January 2023

Matter Social Second: January 2023

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from October. Click the headline to see the full story. Edutainment Content Is On the Rise Last year, several industries began creating “edutainment” or entertaining, informative content on TikTok and Instagram and found great success, as many consumers… Read more »

Finding Solutions in Healthcare Amidst the Economic Downturn

Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else. At this critical moment in the evolution… Read more »

You Landed a Big Round of Funding! Now What?

Not all venture capital (VC) funding rounds are created equal. The quality and quantity of media coverage your brand generates depends on a number of factors including: You’ll need to understand your position relative to all of these factors, while designing and executing a rock-solid PR plan that leaves room for flexibility. If you secure a sizable round of funding, there is inevitable pressure to generate… Read more »

Matter Opens Rochester Office to Support Region’s B2B Tech, Healthcare + Consumer Presence

Integrated Agency Expands Its National Footprint to Further Support Tech, Healthcare and Consumer Brands While Tapping into the Region’s Diverse Talent Base BOSTON, Jan. 10, 2023 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the opening of its eighth office in Rochester, NY. The opening of the Rochester location… Read more »