Category: Public Relations

Media on the Move: August 2021

As summer comes to an end and fall quickly approaches, we can almost feel the change in the air. But it’s not just the seasons that are shifting — many of us are making big moves, whether to a new state, new school or new job. And the media landscape is no exception, undergoing plenty of changes in this past month alone. Read up on some major publication moves from reporters and editors you’ll want to keep up with this fall.  NATIONAL NEWSPAPERS: The Washington Post: Cristiano Lima, previously at Politico, joins… Read more »

AI is Less Complicated (and Less Scary) Than You Think

  When people think of artificial intelligence (AI), they probably imagine robots that look eerily like humans, Hal from the movie 2001: A Space Odyssey or just the general destruction of all humanity at the hands of omniscient mechanical overlords. But fear not! The truth is AI is already interwoven throughout modern society, and it’s making our personal and professional lives much easier – just ask… Read more »

Matter’s CX 20: Media Edition Q3 Part 1

Welcome to Matter’s Customer Experience 20 list, or ‘CX 20’. Each quarter, we’ll highlight the market’s top 20 thought leaders who are advancing CX knowledge, news and best practices across various industries – from retail and logistics to advertising and more. To compile each list, we’ll examine prominent and impactful CX-focused reporters, analysts and influencers. Each honoree is not only a CX expert, but leverages their… Read more »

Media on the Move: Retail Special Edition

Nearly halfway through 2021, the retail industry is beginning to see signs of recovery with 43% of Americans now fully vaccinated and consumers returning to brick-and-mortar stores. In fact, the National Retail Federation recently raised its outlook for the year, forecasting retail sales to grow to an estimated total of $4.44 trillion to $4.56 trillion in 2021, compared to $4.02 trillion in 2020. We’re staying up-to-speed… Read more »

MEDIA ON THE MOVE: APRIL 2021

More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information source.  As we edge closer to herd immunity, it’s important to remember those who’ve spent the last year plus working to keep their communities informed during… Read more »

Media On The Move: 4.13.21

The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and ongoing vaccinations for our financial and healthcare clients to the Oscars and upcoming holidays like Mother’s Day, Memorial Day and Father’s Day for our consumer friends.  … Read more »

10 Winning Tips to Maximize Your Funding Announcement

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners – continue to take on the global economy’s health. There’s lots of money out there and they are aggressively putting it to work. The Q4 PwC MoneyTreeTM survey results… Read more »

CyberSide Chats, Episode 6: Johna Johnson

A Conversation with Johna Johnson Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 6, Matter Executive Vice President and cybersecurity lead Tim Hurley has a conversation with Johna Johnson, CEO and Founder of Nemertes Research. They discuss several hot topics including emerging cybersecurity technologies, the ongoing SolarWinds data… Read more »

Media on the Move: 3.8.21

We’ve arrived in March — 31 days of hoping spring finally shows up and celebrating women around the world for Women’s History Month, particularly today for International Women’s Day! This also means our media friendlies have spent the past few weeks filtering through a barrage of pitches about said holiday. See exhibits one, two and three. Jokes aside, in the spirit of today’s recognition of the vital role women play in… Read more »

Now Pitching: Jennifer Zarate, CRNtv

Welcome to our latest edition of Now Pitching, where we catch up with the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. For this special vlog segment, we chatted with Jennifer Zarate, reporter and video journalist at CRNtv.  As an enterprise IT and channel expert and Matter favorite, Jennifer joined CRNtv in 2019 and leads the video… Read more »

Media on the Move: 2.8.2021

The “New year, new me” mindset was taken seriously by journalists at the start of 2021, which wasn’t surprising as January and February are two of the best months to look for a new job, since most companies have received their updated budgets and are looking to fill roles.  With all the changes that have happened in just the first month of 2021, PR pros might have missed some… Read more »

NRF 2021: Three Retail Trends to Keep in Mind

NRF 2021 Retail’s Big Show (Chapter One) ended last week. Every year Matter attends the event on behalf of our roster of CX and retail technology clients and we get the chance to see the latest trends and technology that are transforming the industry. However, with the ongoing COVID-19 pandemic, we turned our badges and blazers in for the virtual conference experience.  And COVID-19 didn’t just… Read more »

Retail Therapy: Looking Back to Move Forward

Through a year of uncertainty, our retail technology clients cut through the noise, serving as thought leaders and offering solutions across the media landscape. Welcome to the second edition of Matter’s Retail Therapy, where our team of retail technology pros share industry trends and predictions straight from those who know best — our clients. Read our first post to see this year’s holiday shopping predictions. Well, it’s December…. Read more »