Category: Public Relations

  When people think of artificial intelligence (AI), they probably imagine robots that look eerily like humans, Hal from the movie 2001: A Space Odyssey or just the general destruction of all humanity at the hands of omniscient mechanical overlords. But fear not! The truth is AI is already interwoven throughout modern society, and it’s making our personal and professional lives much easier – just ask… Read more »

Nearly halfway through 2021, the retail industry is beginning to see signs of recovery with 43% of Americans now fully vaccinated and consumers returning to brick-and-mortar stores. In fact, the National Retail Federation recently raised its outlook for the year, forecasting retail sales to grow to an estimated total of $4.44 trillion to $4.56 trillion in 2021, compared to $4.02 trillion in 2020. We’re staying up-to-speed… Read more »

More than 300 newspapers closed in 2020, with print and digital ad revenue experiencing double-digit decreases. Today, only 20% of U.S. readers pay to access online editions of their favorite papers and only 3% say newspapers are their primary information source.  As we edge closer to herd immunity, it’s important to remember those who’ve spent the last year plus working to keep their communities informed during… Read more »

The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and ongoing vaccinations for our financial and healthcare clients to the Oscars and upcoming holidays like Mother’s Day, Memorial Day and Father’s Day for our consumer friends.  … Read more »

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners – continue to take on the global economy’s health. There’s lots of money out there and they are aggressively putting it to work. The Q4 PwC MoneyTreeTM survey results… Read more »

We’ve arrived in March — 31 days of hoping spring finally shows up and celebrating women around the world for Women’s History Month, particularly today for International Women’s Day! This also means our media friendlies have spent the past few weeks filtering through a barrage of pitches about said holiday. See exhibits one, two and three. Jokes aside, in the spirit of today’s recognition of the vital role women play in… Read more »

The “New year, new me” mindset was taken seriously by journalists at the start of 2021, which wasn’t surprising as January and February are two of the best months to look for a new job, since most companies have received their updated budgets and are looking to fill roles.  With all the changes that have happened in just the first month of 2021, PR pros might have missed some… Read more »

Through a year of uncertainty, our retail technology clients cut through the noise, serving as thought leaders and offering solutions across the media landscape. Welcome to the second edition of Matter’s Retail Therapy, where our team of retail technology pros share industry trends and predictions straight from those who know best — our clients. Read our first post to see this year’s holiday shopping predictions. Well, it’s December…. Read more »