Category: Public Relations

Media on the Move: Retail Special Edition

We’re halfway through 2020 and the coronavirus pandemic continues to dominate the retail news cycle. While it’s unclear how much permanent damage has been inflicted, current media headlines affirm that the effects of the pandemic could be long-lasting and have perpetual impacts on customer behavior and the retail sector as we know it.  Through ongoing conversations and our monthly retail reporter Q&A (latest edition here), we… Read more »

Celebrating the Results of the 2020 PR Club Bell Ringer Awards

The PR Club held its first-ever digital awards ceremony to celebrate the winners of the 52nd Annual Bell Ringer Awards. This two-day event showcased the work of PR professionals from dozens of companies across New England. And we are thrilled to celebrate five wins for Matter! Winning Categories + Clients GOLD: Healthcare Launch Campaign for Level Ex Level Ex creates medical video games with challenging cases… Read more »

Now Pitching: Joan Verdon, Forbes

Welcome back to second addition of Now Pitching, Matter’s monthly retail tech Q&A that features the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. Last month we spoke with Dan Berthiaume of Chain Store Age, who shared his experience at NRF 2020, perspective on covering the coronavirus pandemic and more. This month, we’re thrilled to spotlight Joan Verdon, senior retail contributor at Forbes.  … Read more »

The Retail Roundup: COVID-19 Edition – Take 2

Coronavirus continues to accelerate dramatic changes across the retail industry, and it’s hard to imagine what the sector will be like for businesses and shoppers in a post-pandemic world. According to a new report from market research company Euromonitor, U.S. retail sales could be down by an estimated 6.5% this year. For comparison, retail sales were down just 2.2% in 2009, the year the Great Recession ended…. Read more »

So, You Want to Launch an Influencer Campaign Part 1: Customizing Your Campaign

 We’re excited to kick-off a new Matter blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. The term “influencer” has become a key fixture in the world of PR and marketing. It’s no secret that influencers are the trending force across social media platforms, even more so now due to the COVID-19 pandemic. A recent… Read more »

Media on the Move: Week of May 11, 2020

As the COVID-19 pandemic continues to dominate the news cycle and the thoughts of communities worldwide, a recent survey by the Pew Research Center reveals that readers are beginning to show signs of news fatigue. The survey reported that 72% of respondents feel the need to “take breaks” from news about the pandemic, and 43% feel worse emotionally after learning about coronavirus-related news. While coverage and… Read more »

Trending: The Shift in F&B Purchasing Habits

At the beginning of the year, plant-based proteins in new categories, healthy snacks on the go, smaller brands, pea protein, functional foods and more were touted to be the biggest trends that would shape the food industry in 2020. While we started the year excited about food and wellness trends, none of us in the industry could have anticipated that these trends would be a distant… Read more »

Look for the Helpers: Pittsburgh, PA Media Landscape Check-Up

Those were the wise words of Pittsburgh’s own Fred Rogers, who for more than three decades, taught lifelong lessons of kindness, acceptance and empathy to millions of children across America through his critically-acclaimed television series Mister Rogers’ Neighborhood. Mr. Rogers practiced what he preached beyond the screen, embodying the true essence of “a good neighbor” through the compassion he exuded to both friends and strangers alike.

Matter Health Clients Combatting COVID-19 Across the Care Continuum

We are fortunate at Matter to work with a myriad of amazing organizations that are contributing directly to the fight against COVID-19. The Matter Health team is proud to work closely on the second line supporting dozens of healthcare companies that are locked directly in the frontline fight against the pandemic.

Media On The Move: Week of April 20, 2020

As communities and industries worldwide continue to adapt to the impact of the COVID-19 pandemic, we’re keeping a pulse on the shifts among key media members and outlets. Digital news consumption is on the rise while the industry itself is significantly shifting to adapt to dominant coverage of the pandemic and plummeting advertising dollars. Companies across sectors are reacting to the economic downturn by cutting back… Read more »

Media Landscape Check-Up: Boston, MA

The COVID-19 pandemic has brought sweeping changes into every facet of life in the Greater Boston area. Businesses are closed, kids are out of school, many are working from home and essential workers at hospitals, grocery stores and emergency services are on the front lines putting themselves in harm’s way to keep our communities afloat.

Guide to Analyst Relations Part 2

In the part one of this series, we dug into the analyst relations landscape and the importance of boutique firms as a good place to start your foray into AR. But of course there is certainly a different level of cache that the big guys bring to the table. Being listed in a renown report goes a LONG way.  So who are the major players in… Read more »