Welcome to another edition of the Matter Social Second — keeping you current about what’s trending in social media. From TikTok advertising to social AI, we’re sharing the most important and impactful social stories from May. Click each headline to see the full story. Instagram Boosts Content Collaboration with UGC User Generated Content (UGC) continues to drive engagement and Instagram is taking notice. Advertisers on Instagram can… Read more »
May is in full swing, the flowers are in bloom and this month’s media moves are ready for you. From business, health and tech to consumer and commerce, here are the most recent reporter and journalist updates to help you keep those pitches in tip-top shape. Bloomberg News Diani Li now covers venture capital and technology at Bloomberg News, having previously covered distressed debt and leveraged… Read more »
In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »
RSAC, the world’s biggest cybersecurity conference provides a unique experience for PR professionals.
April showers bring…B2B media moves? This month was all about our B2B friendlies. From covering the latest in cyber and AI – ChatGPT, anyone? – to new technology and business beats, we’re sharing the top moves you need to know to keep your media strategy sharp. Axios Maria Cristina Curi was hired as a tech policy reporter based on Capitol Hill and will be assisting in… Read more »
Ahead of RSA Conference 2023, Tim Hurley, EVP and cybersecurity team leader at Matter, sat down with Michelle Adams-Dixon, VP of Global Marketing and Communications at RSAC, to get the scoop on cybersecurity’s biggest annual event. 1. The theme of RSAC 2023 is a great one – “Stronger Together.” How are you seeing the cybersecurity community collaborate more effectively at the Conference and beyond? Each year… Read more »
Change is in the air, spurred by springing our clocks forward and more daylight to enjoy. Whether you’re pitching spring fashion for upcoming holidays, new sneakers to hit those wellness goals, sweet treats to celebrate, or even allergy tips and tricks to live your best life outdoors, updating your consumer media contacts should top that spring-cleaning list! Below are the most recent moves we’ve seen, so… Read more »
It’s hard to believe that my agency, Matter, turns 20 years old on April 1. That anniversary is an enormous source of pride for me and for everyone who contributed to our success along the way. Whether our expansive alumni network was with us for a season or a career’s lifetime, it’s been wonderful hearing from so many people about our milestone! I’ve learned a lot… Read more »
As we continue adjusting to these unprecedented times, one aspect of the “new normal” we’re all getting accustomed to is the unavoidable time spent on our phones, scrolling through social media as we daydream about a time before social distancing.
We’re excited to kick-off this two-part blog series, where we’ll discuss the considerations brands across all industries should take when adding influencers into their marketing mix. We know that people generally trust and engage with influencers, but just how much of an impact are influencers actually making when it comes to persuading consumers to act and make purchases? A recent Matter survey reveals strong opportunities for… Read more »
The rise of ChatGPT has taken the world by storm, igniting a renewed societal focus on how artificial intelligence and machine learning will shape the future of work as we know it. An emerging technology trend hasn’t captivated the global public sphere like this since the first iPhone release in 2007. ChatGPT was a hot topic of conversation among business titans at World Economic Forum 2023… Read more »
It’s a new day in media, and with recent layoffs and shrinking newsrooms, many of our friendlies are on the move. Thoughtful media relations should remain a top priority for PR teams – we recently shared tips to make your pitches stand out – and you should always confirm that a reporter is still with their publication before pitching them. Because rising tides lift all boats,… Read more »
Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge, but many marketers find themselves simultaneously supporting substantial changes in leadership, mission, product, or even the entire brand – and why? Because so many businesses are… Read more »
