Category: Public Relations

Media On The Move: 4.13.21

The saying goes, “April showers bring May flowers.” At Matter we prefer, “April pitches bring May features.” OK, maybe I made that up… but it works, right? April will be filled with plenty of newsjacking opportunities from tax season and ongoing vaccinations for our financial and healthcare clients to the Oscars and upcoming holidays like Mother’s Day, Memorial Day and Father’s Day for our consumer friends.  … Read more »

10 Winning Tips to Maximize Your Funding Announcement

Despite the global pandemic having passed the one-year mark, venture capital (VC) funding remains at an all-time high. This speaks volumes about the optimistic view that VCs – as well as private equity (PE) firms and their limited partners – continue to take on the global economy’s health. There’s lots of money out there and they are aggressively putting it to work. The Q4 PwC MoneyTreeTM survey results… Read more »

CyberSide Chats, Episode 6: Johna Johnson

A Conversation with Johna Johnson Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 6, Matter Executive Vice President and cybersecurity lead Tim Hurley has a conversation with Johna Johnson, CEO and Founder of Nemertes Research. They discuss several hot topics including emerging cybersecurity technologies, the ongoing SolarWinds data… Read more »

Media on the Move: 3.8.21

We’ve arrived in March — 31 days of hoping spring finally shows up and celebrating women around the world for Women’s History Month, particularly today for International Women’s Day! This also means our media friendlies have spent the past few weeks filtering through a barrage of pitches about said holiday. See exhibits one, two and three. Jokes aside, in the spirit of today’s recognition of the vital role women play in… Read more »

Now Pitching: Jennifer Zarate, CRNtv

Welcome to our latest edition of Now Pitching, where we catch up with the industry’s leading journalists to get a pulse on the trends they’re following and topics they’re focused on. For this special vlog segment, we chatted with Jennifer Zarate, reporter and video journalist at CRNtv.  As an enterprise IT and channel expert and Matter favorite, Jennifer joined CRNtv in 2019 and leads the video… Read more »

Media on the Move: 2.8.2021

The “New year, new me” mindset was taken seriously by journalists at the start of 2021, which wasn’t surprising as January and February are two of the best months to look for a new job, since most companies have received their updated budgets and are looking to fill roles.  With all the changes that have happened in just the first month of 2021, PR pros might have missed some… Read more »

NRF 2021: Three Retail Trends to Keep in Mind

NRF 2021 Retail’s Big Show (Chapter One) ended last week. Every year Matter attends the event on behalf of our roster of CX and retail technology clients and we get the chance to see the latest trends and technology that are transforming the industry. However, with the ongoing COVID-19 pandemic, we turned our badges and blazers in for the virtual conference experience.  And COVID-19 didn’t just… Read more »

Retail Therapy: Looking Back to Move Forward

Through a year of uncertainty, our retail technology clients cut through the noise, serving as thought leaders and offering solutions across the media landscape. Welcome to the second edition of Matter’s Retail Therapy, where our team of retail technology pros share industry trends and predictions straight from those who know best — our clients. Read our first post to see this year’s holiday shopping predictions. Well, it’s December…. Read more »

Looking Back on 2020 Through a Cybersecurity Lens

There is never a dull moment in the cybersecurity industry. Cybercriminals are nothing if not creative, and staying one step ahead of them requires being innovative, agile and ready for anything. Maybe that’s why our clients in the cybersecurity field seemed more dedicated than ever when faced with the unprecedented challenges 2020 has thrown our way. In the face of a massive migration to remote work,… Read more »

CyberSide Chats, Episode 5: Peter Tran

A Conversation with Peter Tran Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 5, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Peter Tran, CISO and Head of Cyber & Product Security at Infersight. Tran was previously an executive at RSA, Dell EMC and… Read more »

CyberSide Chats, Episode 4: JC Raby

A Conversation with JC Raby Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 4, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with JC Raby, co-founder and managing partner of Boston Meridian, a venture M&A and investment banking firm with… Read more »

Retail Therapy: Staring into Our Crystal Snow Globe to Foresee the Holiday Shopping Season

Welcome to the first edition of Matter’s Retail Therapy, where our team of retail technology pros share industry trends and predictions straight from those who know best — our clients. If you’re in the retail industry, you know every holiday season is as unique as a snowflake. Back in 2015, buy online/pick-up in-store (BOPIS for those in the know) was fairly new in the U.S. But… Read more »

CyberSide Chats, The Series

Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. Episode 1: Taylor Armerding In the first episode, Matter Executive Vice President and cybersecurity lead Tim Hurley recently sits down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including ransomware, application development… Read more »