Category: Public Relations

Denver Startup Week, DenAI Summit Highlight Mountain West’s Vibrant Digital Ecosystem

Date: Categories: Public Relations

Colorado’s tech scene has experienced exponential growth over the past decade. Contributing $1.8 trillion to the U.S. economy annually, the Colorado tech sector has emerged as a definitive digital hub between America’s east and west coasts. With major tech players present in Denver, Boulder and Colorado Springs, the Centennial State is on the forefront of digital innovation today.  Denver, ranking 19th in PitchBook’s Global VC Rankings,… Read more »

Matter Health Hosting Webinar Addressing Communication Strategies for FemTech + Women’s Health Solutions

Date: Categories: Press Releases, Public Relations, Marketing Strategy

Matter Offers Timely Insights and Best Practices to Help Effectively Communicate the Value of Women’s Health Solutions BOSTON, Sept. 24, 2024 — Matter Communications, a Brand Elevation Agency that integrates PR, marketing, and creative services, is hosting “Amplifying Women’s Health Solutions: Communication Strategies for Startups and Early-Stage Companies,” a free, live webinar on Wednesday, October 9. What: Join us for a special women’s health communications webinar with… Read more »

Matter Launches Comprehensive Media Training Offering

Date: Categories: Press Releases, Public Relations

New offering expands Matter’s expertise in empowering executives to navigate the changing media landscape BOSTON, Aug. 20, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the launch of its media training offering. Building on years of experience successfully equipping executive spokespeople with the skills and confidence needed to effectively communicate their messages, this comprehensive program addresses the complexities of… Read more »

Lights, Camera, confidence: Mastering The Media in Q4

Date: Categories: Public Relations

Business leaders are charging full speed ahead into tradeshow and announcement season, with marquee events like Mobile World Congress, Dreamforce, and Kubecon attracting journalists looking for groundbreaking stories and expert voices. Furthermore, Q4 often coincides with product launches, major announcements, and company changes. You know what that means – it’s media training season. It’s a perfect time for brands to shine, get the media talking, and… Read more »

Considering a New Marketing Agency? Here are 7 Things to Look For

Date: Categories: Creative + Content, Integrated Media, Public Relations, Marketing Strategy

Deciding to invest in marketing and PR through an agency partnership is a strategic business decision. Picking an agency is the critical next step and it should be done with careful consideration. The right partner can make a world of difference in how your brand is known and perceived by its various stakeholders (or if it’s perceived at all). This is especially true in today’s increasingly… Read more »

Consumers are Hungry for Viral Food + Beverage Trends, Healthier Choices, According to Matter Survey

Date: Categories: Press Releases, Public Relations

Research from agency’s consumer PR + Marketing experts highlights strong opportunities for CPG brands across influencer marketing, in-store and online retail, healthy alternatives and more BOSTON, July 23, 2024 — Matter Communications — a Brand Elevation Agency that integrates PR, marketing and creative services — today revealed findings from its 2024 Food & Beverage Trends survey. The survey of more than 1,000 U.S. consumers uncovered insights… Read more »

Matter Grows B2B Tech Portfolio, Elevating Brand Awareness + Driving Bottom-line Results for New Clients

Date: Categories: Creative + Content, Integrated Media, Press Releases, Public Relations, Marketing Strategy

Agency’s B2B tech team celebrates growth from new client partners, supporting successful brand awareness, thought leadership content and creative marketing programs BOSTON, July 9, 2024 – Matter Communications, a brand elevation agency integrating PR, marketing and creative services – today announced the growth of its B2B tech portfolio, highlighted by the addition of new clients spanning diverse sectors. Matter continues to elevate B2B brand stories by creating and executing… Read more »

What We Learned at Swaay.Health Live 2024

Date: Categories: Integrated Media, Public Relations

Swaay.Health Live emerged as a beacon of innovation and collaboration, igniting discussions on the dynamic landscape of healthcare marketing. After digesting all the rich content and meaningful discussions, here are the top five takeaways we gleaned from the show that will inherently fuel Matter Health and healthcare communications moving forward this year and beyond: From all the great discussions that took place during Swaay.Health, one thing… Read more »

Building a Balanced Healthcare Content Strategy

Date: Categories: Public Relations, Marketing Strategy

For healthcare marketers, content is still king. Whether you’re a start-up or a med-tech powerhouse, you won’t get far without crafting engaging brand stories to share with your audience across forums and media channels. The type of content you create and share should align with your business goals. Do you want to drive leads? Opt for a gated resource like an eBook or white paper. Want… Read more »

Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

Date: Categories: Press Releases, Public Relations

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business… Read more »

ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?

Date: Categories: Integrated Media, Public Relations, Marketing Strategy

It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »

Tech Media Has Changed. Tech PR Needs to Change With It.

Date: Categories: Public Relations

The technology landscape has significantly shifted over the past few years and the media’s approach to covering this sector has shifted alongside it. Though “stagnant” is not a word that ever applied to media, the pandemic, an unpredictable global economy, and the impact of AI and rapid digitalization have accelerated the industry’s evolution, leading to sweeping changes that were once beyond our imagination. For PR and… Read more »

In-House vs Agency vs Freelancer: Pros, Cons + What to Consider

Date: Categories: Integrated Media, Public Relations, Marketing Strategy

Your company is taking off – a growing customer base, some brand awareness and a team that truly believes in your mission. And to bring your brand to the next level of growth, you know you’ll need additional support. Your team is ready to invest in marketing and/or public relations and your faced with an important decision: do I hire an agency, a freelancer or keep… Read more »