Category: Public Relations

Retail Therapy: Looking Back to Move Forward

Through a year of uncertainty, our retail technology clients cut through the noise, serving as thought leaders and offering solutions across the media landscape. Welcome to the second edition of Matter’s Retail Therapy, where our team of retail technology pros share industry trends and predictions straight from those who know best — our clients. Read our first post to see this year’s holiday shopping predictions. Well, it’s December…. Read more »

Looking Back on 2020 Through a Cybersecurity Lens

There is never a dull moment in the cybersecurity industry. Cybercriminals are nothing if not creative, and staying one step ahead of them requires being innovative, agile and ready for anything. Maybe that’s why our clients in the cybersecurity field seemed more dedicated than ever when faced with the unprecedented challenges 2020 has thrown our way. In the face of a massive migration to remote work,… Read more »

CyberSide Chats, Episode 5: Peter Tran

A Conversation with Peter Tran Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. In Episode 5, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Peter Tran, CISO and Head of Cyber & Product Security at Infersight. Tran was previously an executive at RSA, Dell EMC and… Read more »

CyberSide Chats, Episode 4: JC Raby

A Conversation with JC Raby Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 4, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with JC Raby, co-founder and managing partner of Boston Meridian, a venture M&A and investment banking firm with… Read more »

Retail Therapy: Staring into Our Crystal Snow Globe to Foresee the Holiday Shopping Season

Welcome to the first edition of Matter’s Retail Therapy, where our team of retail technology pros share industry trends and predictions straight from those who know best — our clients. If you’re in the retail industry, you know every holiday season is as unique as a snowflake. Back in 2015, buy online/pick-up in-store (BOPIS for those in the know) was fairly new in the U.S. But… Read more »

CyberSide Chats, The Series

Welcome to CyberSide Chats, our video interview series where we talk with business technology thought leaders about timely trends, what’s new and what’s next in the cybersecurity industry. Episode 1: Taylor Armerding In the first episode, Matter Executive Vice President and cybersecurity lead Tim Hurley recently sits down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including ransomware, application development… Read more »

CyberSide Chats, Episode 3: Søren Laustrup

A Conversation with Søren Laustrup Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 3, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Søren Laustrup, Founder and Managing Director Americas for LogPoint, a fast growing security information and event management (SIEM) provider. Tim… Read more »

CyberSide Chats, Episode 2: Jon Oltsik

A Conversation with Jon Oltsik Welcome to CyberSide Chats, our video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. In Episode 2, Matter Executive Vice President and cybersecurity lead Tim Hurley sits down with Jon Oltsik, Senior Principal Analyst and ESG Fellow at Enterprise Strategy Group. They discuss several hot topics including… Read more »

Matter Health + HITMC Present: The Permanent Pivot

Thank you for joining us live! On October 22nd, Matter Health’s Vice President Ryan Lilly and Director Paul Berthiaume shared key takeaways and lessons learned while shepherding more than thirty healthcare brands through the pandemic, social movements and volatile political environment of this year. Participants also heard firsthand examples and direct commentary from guest speakers representing Matter Health’s client base and HITMC’s broader community.  Check out… Read more »

CyberSide Chats, Episode 1: Taylor Armerding

A Conversation with Taylor Armerding Welcome to CyberSide Chats, our new video interview series in which we talk about timely trends, what’s new and what’s next with business technology thought leaders in the cybersecurity industry. Matter Executive Vice President and cybersecurity lead Tim Hurley recently sat down with Taylor Armerding, Security Advocate and software security blogger at Synopsys Software Integrity Group. They discussed several hot topics including… Read more »

Cyberside Media Chatter: Chris Preimesberger, eWEEK

Welcome to the first edition of Cyberside Media Chatter, Matter’s Tech and Cybersecurity Q&A where we interview leading editors and reporters to keep a pulse on the trends and topics they’re focusing on. This week, we’re excited to kick off our new series with Chris Preimesberger, Editor-in-Chief of eWEEK!  An IT industry veteran and influential business journalist, Chris has worked on 4,000+ articles in his 15… Read more »

Pandemic Marketing and Shifting Strategies in the Health-tech Space

This article originally appeared on HITMC by Jill Oestreicher Gross, Account Manager, Matter Health. March 11th was a chilly, sunny day when the news flashed across my phone: The WHO officially declared COVID-19 to be a global pandemic. In that instant, I knew newsrooms worldwide were lighting on fire, and that the media landscape would forever be altered by this breaking news. I breathlessly walked into the office… Read more »

Why Cybersecurity Awareness Month Matters More in 2020

October usually conjures up images of pumpkin spiced lattes, Sunday afternoon football and trick or treating. It’s also National Cybersecurity Awareness Month (NCSAM). Now in its 17th year, the annual observance driven by the Cybersecurity & Infrastructure Security Agency (CISA) continues to work toward its goal of raising awareness about the importance of cybersecurity and ensuring Americans have the resources they need to be safer and… Read more »