Month: November 2012

Dispelling a Hiring Myth: Companies Do Hire in December

There seems to be a widely held belief that finding a new job in December is next to impossible (think hunting unicorns) and that professionals wanting to make a career change would be best off on focusing on firing up their searches after the New Year.  The reasons cited are many and though not completely unfounded, the reality is that if your business is growing, as… Read more »

Hunting and Farming

One of my first PR jobs was a firm that held a large company outing every year.  Along with the cookout and music came a fairly competitive set of athletic events.  Employees engaged in tennis, horseshoes, lacrosse, darts – just about anything that you could keep score at.  The centerpiece, however, was the softball game.  Custom T-shirts were made for every edition of this sports classic. … Read more »

Working Through Sandy-esque Disasters

While there are very few things that stop or slow down the PR world, if it DOES happen, it’s usually justified. Almost three weeks ago, the Northeast was devastated by Hurricane Sandy, and many New York and New Jersey City citizens were greatly affected by loss of power and/or property. Besides the fact that many businesses were unable to operate, there was a sense of respect… Read more »

Is the News Dying?

A blogger buddy and I had a back-and-forth recently about the future of news. He had just read a post called, “The incredible shrinking newspaper audience,” and was pessimistic about the future of how people would get their news. “Scary stuff if you value real news,” the blogger, Joey Ciaramitaro of Good Morning Gloucester, wrote in our Twitter chat. There are plenty of reasons to be… Read more »

Cory Booker, Super Mayor

Cory Booker, mayor of Newark, N.J. is not new to the Twitter scene.  He’s long been an example of how politicians can effectively use social media to engage and help constituents. But, in the wake of the devastation brought by Hurricane Sandy to the New Jersey and New York region last week, Booker has taken his Twitter game to the next level. Booker took to Twitter… Read more »

Mandy Mladenoff to Speak at PRSA Northeast Conference

Who: Mandy Mladenoff, General Manager Matter Communications Newburyport What: PRSA 2012 Northeast District Conference When: Thursday, November 8, 2012 at 11:40 a.m. Where: Hilton Garden Inn in Troy, N.Y. Why: The theme of the 2012 conference is Strong Tradition, Fearless Future and will include presenters, workshops and breakout sessions from many of the region’s best communications professionals. Mandy’s session will cover Start-Up PR Today.  For ten years, Mandy worked in… Read more »