Month: April 2020

Look for the Helpers: Pittsburgh, PA Media Landscape Check-Up

Those were the wise words of Pittsburgh’s own Fred Rogers, who for more than three decades, taught lifelong lessons of kindness, acceptance and empathy to millions of children across America through his critically-acclaimed television series Mister Rogers’ Neighborhood. Mr. Rogers practiced what he preached beyond the screen, embodying the true essence of “a good neighbor” through the compassion he exuded to both friends and strangers alike.

Matter Health Clients Combatting COVID-19 Across the Care Continuum

We are fortunate at Matter to work with a myriad of amazing organizations that are contributing directly to the fight against COVID-19. The Matter Health team is proud to work closely on the second line supporting dozens of healthcare companies that are locked directly in the frontline fight against the pandemic.

Matter Celebrates Five Video Award Wins!

Zero Gravity Tables: “Stand Fast” Brand Video Zero Gravity Tables’ mission is to create eco-friendly, ergonomic, and luxurious height-adjustable desk solutions. With production in Newburyport, Boulder and Portland, the goal of this video is to showcase how consumers can unlock their personal potential by standing up at work. Featuring surfing, running, rock climbing, cycling and yoga – this video has lots of action! La Brea Bakery:… Read more »

Media On The Move: Week of April 20, 2020

As communities and industries worldwide continue to adapt to the impact of the COVID-19 pandemic, we’re keeping a pulse on the shifts among key media members and outlets. Digital news consumption is on the rise while the industry itself is significantly shifting to adapt to dominant coverage of the pandemic and plummeting advertising dollars. Companies across sectors are reacting to the economic downturn by cutting back… Read more »

Matter Celebrates Earth Day’s 50th Anniversary with Continued Support of Sustainable Client and Agency Initiatives

Bags 4 My Cause: An innovative program that works directly with retailers to generate donations for local non-profits through the sale of reusable shopping bags. B4MC has supported 21,000+ local non-profits and prevented 27M+ plastic/paper bags from being used. INTURN: A one-of-a-kind, enterprise solution that empowers brands to efficiently convert slow-moving and excess inventory into working capital. INTURN ensures excess inventory ends up back in the… Read more »

Celebrate Earth Day’s 50th Anniversary, From Home

A Green Guide from the Matter team April 22, 2020, marks the 50th anniversary of Earth Day and what we now recognize as the modern environmental movement. Most years, one billion individuals from 190 countries participate in Earth Day activities like roadside or river cleanups, planting trees, or starting community garden programs. So what will Earth Day look like this year while the majority of Americans… Read more »

Matter Expands Precision Group to Include Digital Marketing Offerings

Integrated PR Agency Launches Precision Digital for Businesses with Modest Budgets and Focused Objectives. BOSTON – April 21, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — announces the expansion of its Precision group’s offerings, with the addition of digital marketing services. Working with B2B, B2C and regional businesses with modest budgets and focused needs, Precision Digital… Read more »

An At-Home Guide to Content Creation Part VI: Embrace the Power of UGC

Power to the People With “RECORD” buttons gathering dust on most professional video cameras these days, there’s never been a better time to add user-generated content (UGC) to your brand’s marketing mix. User-generated videos are sensitive and appropriate to this challenging moment, and offer tremendous potential for engagement and shareability when executed well – you’ll just want to keep a few tips in mind along the… Read more »

Media Landscape Check-Up: Boston, MA

The COVID-19 pandemic has brought sweeping changes into every facet of life in the Greater Boston area. Businesses are closed, kids are out of school, many are working from home and essential workers at hospitals, grocery stores and emergency services are on the front lines putting themselves in harm’s way to keep our communities afloat.

Guide to Analyst Relations Part 2

In the part one of this series, we dug into the analyst relations landscape and the importance of boutique firms as a good place to start your foray into AR. But of course there is certainly a different level of cache that the big guys bring to the table. Being listed in a renown report goes a LONG way.  So who are the major players in… Read more »

Matter Communications Named Agency of Record for RoadRunner Recycling

Integrated PR Agency to Support Growth of Commercial Recycling & Waste Management Startup BOSTON – April 7, 2020 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services and digital marketing — has been named the agency of record (AOR) for RoadRunner Recycling, a Pittsburgh-based startup providing custom recycling and waste solutions engineered to improve waste stream management. Matter will spearhead a PR… Read more »

An At-Home Guide to Content Creation Part V: 5 Tips for Launching Your First Podcast

Over the coming days, we’ll be sharing new resources that can empower you to continue creating impactful, “at-home” marketing content for your organization during this unusual time. Welcome! Today is Part V, “5 Tips for Launching Your First Podcast.” See Part I: Tips for Shooting Smartphone Video, Part II: When to Consider Animated Videos, Part III: Repurposing Your Content Library and Part IV: Looking Great Via… Read more »

The Latest and Greatest from Video Services: April 2020

Cisco Webex – “Northland Pioneer College Success Story” Cisco Webex is a leading enterprise solution for video conferencing, online meetings, screen share and even tele-education. That is no more apparent than in this success story video with Northland Pioneer College. The college is situated in a very remote area of over 21,000 square miles in Arizona, yet successfully serves approximately 8,000 students with distance learning powered… Read more »