Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from June. Click the headline to see the full story. LinkedIn Begins to Roll Out New Laugh Reaction A few months back, LinkedIn announced that it was testing a new reaction – a “funny” emote – and it’s… Read more »
Integrated Agency’s Dedicated Team for Highly Focused PR Programs Refines Its Crisis Communications, Media and Content Programs to Drive 1H22 Successes. BOSTON, June 28, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces 25% year-to-date client portfolio growth for its Precision team, highlighted by more than a dozen new clients, new and existing client program… Read more »
As we approach July, Google’s 2023 deadline for phasing out Universal Analytics (UA) looms large. For most sites, this means a collection of visitation data will cease, essentially forcing a migration to Google Analytics 4 (GA4). What’s New in Google Analytics 4? GA4 utilizes an entirely different data model, moving from hit-based events to user-focused conversion metrics. This development by Google is a response to the… Read more »
After more than a two-year hiatus, RSAC – cybersecurity’s premier live event – returned to San Francisco’s Moscone Center last week. I had the pleasure of attending; meeting with Matter’s 10 exhibiting clients, staffing press and analysts; and catching up with all our fellow cyber professionals. The sheer magnitude of the event makes it impossible to catch everything, so for those who attended and those who… Read more »
This month, we sat down with a member of Matter’s Precision team to ask how PR professionals can put best practices into action. We interviewed Maggie Schlundt, senior content writer who’s landed pieces in Forbes, Entrepreneur, Fast Company, BenefitsPRO, Retail Touchpoints, Electronic Design and more. 1. Why is content so important? I only have time for critical brand-building activities. Content is a critical brand-building activity. In… Read more »
Heading to RSAC 2022 next week, June 6th – 9th at San Francisco’s Moscone Center? If you’re like our cybersecurity team, you’re beyond excited to reunite with the cyber community for the first time in over two years at this premier event, but curious as to what your usual 30,000 fellow infosecurity attendees are feeling. From the travel and long queues of cyber community professionals anxious… Read more »
June is here, and with it arrives an endless array of warmth, love and rainbows. It’s time to get together to celebrate Pride month and all those who identify as Lesbian, Gay, Bisexual, Transgender and Queer — and their allies! In the U.S. and around the world, countless events are held during this time as a way of recognizing the influence LGBTQ+ people have had throughout… Read more »
