3 Things to remember when launching a rebrand in 2023
Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge, but many marketers find themselves simultaneously supporting substantial changes in leadership, mission, product, or even the entire brand – and why? Because so many businesses are… Read more »