Month: February 2023

honoring DE+I Beyond Black History Month

As February comes to a close, so too does Black History Month – an important and annual celebration of achievements by African Americans and a time for recognizing their central role in U.S. history. For the past four weeks, we’ve seen organizations of all shapes and sizes recognize this observance with social media content, company-wide activities and other commitments. Our approach at Matter has always been… Read more »

Assessing the Future of Generative AI in PR Content Writing

The rise of ChatGPT has taken the world by storm, igniting a renewed societal focus on how artificial intelligence and machine learning will shape the future of work as we know it. An emerging technology trend hasn’t captivated the global public sphere like this since the first iPhone release in 2007.   ChatGPT was a hot topic of conversation among business titans at World Economic Forum 2023… Read more »

MEDIA ON THE MOVE: February 2023

It’s a new day in media, and with recent layoffs and shrinking newsrooms, many of our friendlies are on the move. Thoughtful media relations should remain a top priority for PR teams – we recently shared tips to make your pitches stand out – and you should always confirm that a reporter is still with their publication before pitching them. Because rising tides lift all boats,… Read more »

Strategize for Success: 3 Ways to Drive Revenue + Optimize Your Marketing Strategy  

To push your business forward, your organization needs to attract more high-quality leads. In fact, 61% of all marketers say traffic and lead generation is their top challenge. Although lead generation is a major driver of growth and a high priority for CMO’s this year, oftentimes leads are not converting into sales.  Creating and deploying unique, differentiating marketing campaigns to drive leads is only half the… Read more »

Matter Grows Health Portfolio 65% YoY With Wins in Chronic Care, Real-world Evidence, Remote Patient Monitoring + More

Agency Adds to Leadership Team to Support Clients taking on Healthcare’s Biggest Challenges BOSTON, Feb. 14, 2023 – Matter Communications – a Brand Elevation Agency that integrates PR, marketing and creative to tell clients’ unique stories and drive business results – announces the continued momentum of its Matter Health team, including the addition of innovative client partners, expansions to existing client programs and a key new… Read more »

3 Things to remember when launching a rebrand in 2023

Matter’s 2023 Marketing Outlook Survey found that brand leaders are prioritizing public relations and social media, marketing and analytics, and content marketing in order to drive maximum ROI. Refining marketing competencies and pushing them forward is enough of a challenge, but many marketers find themselves simultaneously supporting substantial changes in leadership, mission, product, or even the entire brand – and why? Because so many businesses are… Read more »

7 pro tips to make your pitches stand out

Recent layoffs and hiring freezes hit media companies particularly, amid declining advertising revenue and recession fears. In 2022, CNN laid off hundreds of staffers, NPR announced a hiring freeze and the Washington Post eliminated its Sunday magazine. The list goes on.  Journalists were already stretched thin before these cuts. According to MuckRack’s 2022 State of Journalism report, the average journalist covers four beats (up from three… Read more »