Month: January 2019

Five Trends to Spark Your Social Media Strategy

The world of social media changes on an almost daily basis; between shifting algorithms and platform changes, it can be hard to keep up. It’s even harder to keep your social media strategy up-to-date and in tune with best practices. Here at Matter, we live and breathe social media. Our team spends countless hours making sure we’re on top of the latest changes and adjusting strategies… Read more »

The Pros and Cons of On Location Vs. Trade Show Customer Testimonials

“I know our company needs some video customer testimonials to better communicate our value to prospects. But should we capture as many as possible at our annual trade show, or should we focus on shooting just a few on-site at our clients’ offices? What are the tradeoffs and considerations?  What’s the best way to go about it?” We receive questions to this scenario a lot —… Read more »

Marketing Mojo: Insights from Myomo CMO Cliff Conneighton

Jesse Ciccone, VP and managing director at Matter recently spoke with Myomo CMO Cliff Conneighton to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Jesse Ciccone (JC): Tell us a little about yourself and about Myomo. Cliff Conneighton (CC): I’m Cliff Conneighton, I’m the Chief Marketing Officer for Myomo Inc. located in Cambridge… Read more »