Month: February 2022

Matter Social Second: February 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from February. Click the headline to see the full story. Instagram Adds Story Likes In an effort to increase engagement, Instagram has added the ability to like a story. Previously, story reactions would… Read more »

Matter’s 2022 Guide to Long-Form Video Content

Integrated PR + Marketing Agency Uses Mini-Documentaries and Original Series to Elevate Brand Sentiment, Perception and Trust. BOSTON – February 8, 2022 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — releases its 2022 Guide to Long-Form Video Content, helping companies engage audiences and create brand affinity with binge-worthy video content. The guide helps brands build emotional… Read more »

Brand Awareness: Why It’s Not Just for B2C Brands

There’s a lot that goes into driving success for brands. When determining overall business and marketing goals, the biggest objective our B2B clients list is driving actions, like landing page form submissions or scheduling a demo. However, executing campaigns that are designed to drive conversions doesn’t always make sense if your audience isn’t educated about your brand. They won’t be able to quickly recall your company,… Read more »

Black History – and Black Culture – Matters All Year Long, Not Just in February

Yesterday marked the first day of Black History Month – an annual celebration of achievements by Black individuals and a time for recognizing their central role in U.S. history. As my colleague Marissa Lindstrom stated in her email to our agency announcing the ways we are marking the occasion this year, it’s an opportunity to celebrate and learn about the contributions of African Americans — because… Read more »