Month: June 2017

Media on the Move: Week of June 19

We continue to see major shakeups going on across the media, but specifically among business press. This past week was marked by significant layoffs at both Huffington Post and Time Inc. These announcements come just weeks after IDG reported a total overhaul following its acquisition, and we do not expect the trend to stop here. Keep an eye out for a continually changing media landscape in… Read more »

Matter Employee Spotlight: Lindsay Southwick, Social Media Strategist

As a Social Media Strategist at Matter, Lindsay brings 5+ years of agency experience with B2C and B2B brands on social media. He specializes in overseeing and executing paid social media strategy on behalf of Matter clients and has expertise in platform selection, paid approach, social copywriting, and more. We recently caught up with Lindsay to hear more about his passions, the future of social media, and advice… Read more »

Why SEO is Important to Public Relations

SEO has been a well-established practice for many years, yet it remains a mystery even to those thoroughly steeped in the art and science of promotion. This is a problem because the absence of SEO can negatively impact otherwise well-thought-out sales strategies, marketing campaigns, and even brand positioning. With every day that passes, it becomes more and more important for public relations pros to understand the… Read more »

Startup Guide: How to Create Quick, Killer Content

Shrinking newsrooms and the rise of Medium, LinkedIn Pulse, and contributor networks are making content an essential part of a company’s visibility in the media. Backed by an SEO strategy, company blogs, op-eds, landing page content and downloadable assets are now powerful drivers of lead-gen and brand awareness. But where does content come from? This is an existential question for all organizations, but especially for early… Read more »

4 Ways Video Can Amplify Your Annual Event

It’s that time of year: you’re beginning to plan your company’s high-profile annual event that happens…well…annually. From location logistics to the run-of-show, invitations to the open bar – and even cementing this year’s sure-to-be-inspiring theme – there are many things to plan and consider. But what’s the best way to get the word out about your amazing event? And how do you keep the energy palpable… Read more »

The Art of Newsjacking: Four Strategies for PR Success

Newsjacking is the art and science of injecting your ideas (or your client’s) into a breaking news story to obtain media coverage and ultimately elevate the brand. Since most clients aren’t wired with a journalist’s brain, it’s our job as PR pros to make those connections and advise clients appropriately. By newsjacking, PR teams can catapult their client into the forefront of trending conversations that are… Read more »

Live Tweeting: What You Need to Know

If you keep up with the Matter Portland office on social media, you may already be aware that we recently attended TechFestNW, an event showcasing the Pacific Northwest as a digital and cultural hub.  As our office lead on social media, I thought the event offered us a great opportunity to engage with the local tech community as well as share our commentary for both our… Read more »

Which Social Media Platforms are Right for Your Brand?

When push comes to shove, Facebook is the “must-have” social media platform for brands. Facebook has the most users total (231 million monthly active users in the United States and Canada) and much higher daily use (1.23 billion total daily active users on average for December 2016). People check Facebook more frequently than other social platforms, and its user base is also the most broadly representative… Read more »

4 Ways to Maximize Your Summer Interns

It’s that time of year again when the promise of summer beckons and visions of ‘doing nothing’ dance in students’ heads. While the thought of taking the summer off is tempting, many students soon realize that boredom would prevail, especially if the bulk of their friends are working. Cue the summer internship. These job opportunities present benefits for everyone involved. For students who want a leg… Read more »