Month: September 2011

A long way from the supply closet

Next month will mark my fifth Matter-versary. Five years ago I interviewed in our Providence office, a collection of three rooms and a supply closet in a converted mill building on the East Side. That supply closet later became known as “my office.” It’s with great pride that I reflect on how far we have come in a relatively short amount of time.

Matter Client Pinhole Press Featured on the Martha Stewart Show

When our clients enjoy a significant milestone, we like to note the fact, especially when that milestone is part of the public relations program. Our clients at Pinhole Press had products featured on the Martha Stewart Show, and our team got together to enjoy the segment and take a moment to savor the sweet taste of success! 

Facebook’s Fate (or f8)

As most of you in the PR world know, Facebook’s f8 developer conference was last week. With so many changes taking place to the platform we use both personally and for the brand pages we manage daily, I thought I would offer my take on the biggest news from the event.

Public Relations & High School: More similar than you think!

We constantly relate new encounters to past experiences in order to get an understanding of what to expect and how to act. When I started at Matter, I had to use what I learned in the past to help me grow as a PR professional. A comparison that struck me as mildly hilarious was the relationship between PR and high school. While this may sound like… Read more »

Netflix's Twitter Snafu

The devil is in the details.  That’s a phrase you hear thrown around quite a bit, particularly in PR.  There are so many details that you have to “get right” when you’re doing a PR campaign, launch, pitch, executive briefing book – that even the smallest mistake can have major repercussions.

Have you taken a break today?

Do you ever get to that point where you’ve worked on a project for so long, eyes glazed over, gone through edits and re-edits, and you just need a fresh perspective? I’ve been told many times by managers to just put it away and get back to it later.  In a fast-paced, overloaded world, it’s a hard pill to swallow to understand that sometimes you need… Read more »

Call Me Anytime

I like connecting with people and have always found the phone to be my preferred channel to do exactly that. If I can’t see you in person, I’d like to hear your voice. I’ll gladly read your words, but I’ll always prefer to embrace the words you say.

Social Media – Adapt or Die

The other night I was at home watching the Boston Red Sox play the New York Yankees, and during a commercial break, the new baseball movie trailer aired on T.V. The movie is called Moneyball, based on the book written by Michael Lewis. If you are not familiar with the story, Billy Beane, the General Manager of the cash-strapped, small market Oakland Athletics recognizes that in… Read more »

Social sway

My college roommate, Monya, had two particularly enviable traits: an indelible eye for whatever nightlife spots/new designers/under-the-radar bands/dining options were cool and the ability to talk to – and become  fast friends with – anyone. Even in an otherwise anonymous, large university, Monya couldn’t strut two steps without running into someone she knew by name, complete with colorful back story on how or why they met…. Read more »

Matter Communications Launches Targeted Influencer Program (TIP)

Newburyport, Mass. – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, today announced a Targeted Influencer Program (TIP) offering that can be implemented as part of a full public relations program, or as a stand-alone effort.


This morning I read that Texas A&M is leaving the Big 12 for another major sports conference, likely the Southeastern Conference (SEC). I have no connection to the Big 12 but as a fan of college football, I know this is a big deal. It’s a very big deal.  Not only could it result in a domino effect that changes the landscape of the sport, but… Read more »

Free Translation: PR Lingo to English

I’m a PR newbie. Well, let me qualify that: I’ve been in the industry just over 4 months now, and it’s amazing how much one can learn about PR in such a short amount of time.