Month: October 2023

Are You AfrAId of the Dark? Our Scariest AI-generated Halloween Costumes for PR/Marketing Pros

You May Live to See AI-generated Costumes Beyond Your Comprehension Spooky season is upon us. And every year, folks like you, dear reader, come to us asking for help figuring out an appropriate costume to wear to work. To avoid scaring your coworkers (or getting a call from HR), we came up with some of the most terrifying marketing/comms-themed costumes your office Halloween party has ever… Read more »

Social Second: October 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From Threads post edits to TikTok’s new partnership with Disney, we’re sharing the most important and impactful social stories from October. Click each headline to see the full story. Threads Rolls Out Post Editing + Voice Notes Threads made a lot of noise with its launch this past summer but… Read more »

Why Reputation Management Is Essential In 2024

Reputation management can be easy to push to the side. Your brand is checking the boxes, you’re staying out of the media spotlight and you have happy customers – what’s wrong with all that? What is reputation management, anyway? Reputation management is one facet of crisis and strategic communications, focused on building a strategy to maintain the perception of your brand among your stakeholders. Managing a… Read more »

New SEC Mandate on Cyber Incident Disclosure Is a Crisis Communications Game Changer

The fundamental rule of thumb for crisis communications has historically been three-fold: 1. Move quickly. 2. Act decisively. 3. Communicate transparently. In the best cases, crisis response/communication is a “one-and-done” exercise. When completed thoroughly and satisfactorily, an affected organization and its stakeholders can put the incident behind them and immediately proceed to the business of reputation restoration.

The Secret Sauce Behind Top tier Media Hits

Securing media coverage for your brand is a critical component of a successful marketing strategy. Media coverage boosts brand visibility and enhances credibility while fostering trust among your target audiences. But in a world where countless brands are playing the same game, standing out and capturing the attention of prominent reporters is a challenge.

How Staying Vendor Neutral Strengthens Your Content

Have you ever stumbled upon an article that felt more like a sales pitch? Or exited a webpage halfway through a blog because you were being pushed to buy a product? We’ve all been there. And your customers have, too. For business leaders and marketing executives who feel pressured to deliver results and drive revenue, it can be hard to turn off the self-promotion. But in… Read more »

Matter’s Gusto Team Releases Guide to Help Companies Maximize Event ROI with Video

Agency’s Award-winning Video Team Outlines How To Use Video Before, During and After Events To Boost Engagement and Brand Affinity BOSTON, October 3, 2023 — Gusto — a Matter company that brings brands to life with award-winning video, animation and podcast production — today announced its guide to maximizing event return on investment (ROI) with video, showing brands the most successful video assets to use before, during and… Read more »

Social Second: September 2023

Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok’s labels for AI-generated content to new YouTube creator tools, we’re sharing the most important and impactful social stories from September. Click each headline to see the full story. TikTok Adds AI-generated Content Labels The impact of AI on social platforms continues as they work to implement AI functionalities… Read more »