Month: January 2016

25 Storylines We’re Anticipating Ahead of Super Bowl 50

As PR/social media/content creation pros, we’re all natural born storytellers at Matter. During these two weeks preceding the Super Bowl, there is a huge vacuum to fill on the airwaves, on sports (and now more than ever) entertainment blogs, newspapers, magazines, websites, etc.  So we are here to help. Inspired perhaps by the song “88 Lines About 44 Women” here are “25 Storylines about Super Bowl… Read more »

5 Tips for the Traveling Videographer

If you are a professional in the Video industry, chances are you find yourself spending a lot of time in airports, hotels, and rental cars. Traveling is my favorite part of my job, mostly because of the sense of freedom and opportunity to see new places. With that said, I do not think there will ever be a time when I can travel as light as… Read more »

5 PowerPoint Design Tips for the PR Professional

Here we are at the beginning of Q1, which for many PR pros can mean lots of planning meetings – and with that the creation of the ubiquitous PowerPoint deck. As a PR professional, you probably don’t fancy yourself a designer, and you may not have one available to you, so here are a few basics from the designers at Studio-C to help you create a… Read more »

4 Reasons Why Digital Video Will Win The Decade

Last week at CES 2016 in Las Vegas, Robert Kyncl, Chief Business Officer at YouTube, presented the keynote on why digital video will win the decade – and video and content marketers should take note. But before diving in, let’s refer back to 2012 when Kyncl made some bold predictions. He said that by 2020, “90% of all internet traffic was going to be video traffic,”… Read more »

3 Video Trends for 2016

2015 was a great year for online video – just check out the excellently crafted and entertaining #YouTubeRewind video. And there’s no signs of the momentum slowing as we enter 2016. From a communication professional’s perspective, I’d like to offer-up three trends that will likely have the greatest impact on how video will influence the industry in 2016. 1. Mobile Video 50% of video views will… Read more »