Month: October 2021

Matter Announces Six Senior Leadership Appointments to Support Rapid Growth

Integrated Agency’s Strategic Promotions Help Bolster Employee Experiences and Client Expansions Across Key Healthcare, B2B Technology, Consumer and Startup Verticals. BOSTON – October 26, 2021 – Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces six strategic senior leadership appointments to individuals driving key growth verticals for the integrated agency. As businesses continue to emerge from 2020’s… Read more »

Matter Social Second: October 2021

Welcome to another edition of The Matter Social Second — keeping you informed about what’s trending in social media. This month, our social team shares the most important and impactful social media stories from October. Click the headline to see the full story. Facebook Launches Reels for US Users After being in testing mode since March, Facebook Reels have launched. These short-form videos are a similar… Read more »


Thank you, clients and collaborators!  If there’s one thing we’ve learned this quarter, it’s that Rupaul’s Drag Race is essentially untouchable, winning its fourth straight Emmy for Outstanding Competition Program (and sixth for its incomparable host). And that Kate Winslet as Mare of Easttown could easily order a hoagie at Wawa’s without causing a stir. And another thing, if Shang-Chi and What if… are any indication, the next phase of the Marvel Cinematic Universe is going to be awesome.   And, speaking of awards, the Matter Audio… Read more »

MEDIA ON THE MOVE: September 2021

Although it happens every year, adjusting to a new season can be tough. And adjusting to a new job can be even harder, no matter how long you’ve been in the industry.   Similar to September’s shift in weather, there have been major moves across beats within well-known outlets like The New York Times and HuffPost. As we transition into fall and look to finish the year strong with top-tier coverage for our clients, here are the media moves to keep a close eye on.   Financial Moves: Sabrina Escobar joins… Read more »

Why a UX Strategy is Fundamental to Website Design

User Experience (UX) is a relatively new term that’s become more utilized within the last decade. Our definition of UX is built around creating a dynamic, empathetic, engaging, yet simple, experience for users — leading them to complete a task geared towards agreed upon strategic business goals. Whether the user’s task is to complete a purchase, sign up for a newsletter/blog/demo or simply learn something new,… Read more »