Month: June 2013

Matter Communications Green Lights Broadcast Video Production

Last night, Matter Communications held an open house to celebrate our tremendous growth and show off our new broadcast production studio. With an energetic turnout, business colleagues walked our expanded halls, decorated with client successes and accolades, and chatted up Matter execs on why this agency is so special. My take? It’s a special agency because Matter is listening. We haven’t expanded into graphic design, video… Read more »

Matter Communications Hosts Open House for Studio-C on June 27

I’m pleased to announce that we’ve officially launched our physical studio space at the Tannery in Newburyport, right across the parking lot from Matter HQ. Tomorrow night we’re hosting an open house, so area businesses can get a closer look at the incredible technology we have available for videos, live broadcasts, graphic design, and so much more. If you’d like to join us, please RSVP here…. Read more »

Matter Communications Opens Doors to Studio-C, A Full-Service Production House for Video, Live Broadcasts, Marketing Content

Open House June 27 to Showcase Full -Service Visual Storytelling Capabilities Newburyport, Mass. – June 24, 2013 – Matter Communications, one of the fastest-growing public relations and social media agencies in the country, will host an Open House on June 27, from 5 p.m. to 7 p.m., in its state-of-the-art new creative studio space – Studio-C by Matter – in Newburyport. The Open House will showcase… Read more »


Fast Growing PR and Social Media Firm Honored for Business Excellence  Newburyport, MA – June 18, 2013 – Matter Communications, one of the fastest-growing public relations and social media firms in the country, was presented with a Silver Stevie® Award for PR Agency of the Year in the 11th Annual American Business Awards in Chicago last night. The American Business Awards are the nation’s premier business… Read more »

Matter Honored at BBJ Best Places to Work Event

  Last night Matter was honored as one of the Boston Business Journal’s Best Places to Work, ranking #5 in the Best PR/Communications category. That’s a big deal to us, because it was our employees’ surveys that won us the honor. The event, held at the iconic Want Theatre in Boston, MA, started off with a networking/cocktail hour that was generously sponsored by Samuel Adams, 90+… Read more »

Pitch Please!

The art of the pitch – it can be delicate and precise like threading a needle, to something much more direct and forceful, like demolishing a wall with a sledge hammer. Regardless of your style, if you are going to get into PR, you should enjoy breaking down the walls and building relationships with the media. As PR Snoop Dogg (Snoop Lion does not exist to… Read more »

Studio-C by Matter Open House Thursday, June 27, 5-7 pm

See how a great video can tell your business story.  Join us at 50 Water Street for drinks, hors d’oeuvres and exciting video demos at Newburyport’s new full service production house and provider of high-impact visual content –– from graphic design to creative social media solutions.  Now, find the latest in video technology, together with Matter Communication’s PR know-how, right in your own backyard. Learn about new and engaging ways to… Read more »

How to Avoid Social Media Missteps

This post originally appeared in PRWeek. Every PR agency CEO eventually gives up a modicum of control to his or her staff, because growth means the principals hire managers and VPs who oversee the day-to-day work done on behalf of clients. To be clear, this is both liberating and terrifying. Yes, it’s nice to know your firm is in good hands from an account management perspective…. Read more »

Keep It Classic, Brands

This past weekend I found myself at the second Mickey Mouse themed birthday party in just over a month’s time. It got me thinking, how do some brands stand the test of time? Looking around at the iconic mouse-shaped balloons, cupcakes, and even chicken nuggets, I began to think about other classic brands and wondered if they all have a common thread. Turns out, in my… Read more »