Month: February 2012

There is no sugarcoating a PR dilemma

As PR professionals, our job is to consider all of the consequences and ramifications of media messaging before it hits headlines. Last August during a concert at the Indiana State Fair, a tragic accident occurred when a stage collapsed resulting in seven casualties and more than 58 fans sustaining injuries. As a result, the band Sugarland is now defending itself via court attorneys against claims of… Read more »

The Dramatic Impact of Social Video Recommendations on Brand Metrics – from REELSEO

From REELSEO: According to new research, viewers are far more likely to recall a brand name and engage with an ad’s message if a branded video has been recommended to them by a peer. The survey, conducted by Decipher Research to measure the effectiveness of social video advertising, found that social video recommendations had a direct impact on traditional brand metrics and ad enjoyment.

Grooming – It’s not Just for Border Collies (A Public Relations Perspective)

The other day I brought my dog to get groomed for the first time — the first in her 2+ years of existence. She’s part boxer/part border collie, with full-fledged border collie hair. At first I was torn on the idea of grooming. I thought her outrageous hair was cute and part of her spunky personality. However, I was soon reminded how a little grooming can… Read more »

Patriots-like Interview Prep

As a New England-based PR agency, it goes without saying that we’re rooting for our beloved Patriots as they head to the big game this weekend. We say this with confidence because we know Bill Belichick and Tom Brady wouldn’t set foot on any field without the proper preparation. Super Bowl XLVI is certainly no exception.