Month: October 2012

Enterprising Thoughts on Marketing

Earlier this week, I led a workshop on marketing for a group of entrepreneurs from Boston’s North Shore at Salem State University’s Enterprise Center. Its always great to get out and interact with new people, particularly those who have taken the leap to chase their entrepreneurial dreams and start a business.  Having spent most of the past six years running or co-running my own small business… Read more »

The End of an Era

When I started my PR career in the mid-90s, I remember racing to the corner market on Monday mornings to see who was being featured on the covers of Time and Newsweek. The “cover wars,” as they were known, fascinated me and provided many interesting conversations among my colleagues. So when I heard last week that Tina Brown, Newsweek’s editor, announce that the publication was going… Read more »

Matter Pitches in for Salvation Army Thanksgiving Food Drive

Media Advisory Who: Matter Communications What: Tannery-Wide Collection for Salvation Army Annual Thanksgiving Food Drive When: Now – November 16, 2012 Where: Matter Communications & special-marked bins located throughout The Tannery 50 Water Street, Mill #3 Newburyport, MA 01950 Why: The Salvation Army Thanksgiving Food Drive is an annual collection to help support those in need during the holiday season. Matter Communications will be collecting donations… Read more »

NYC dinner parties, joggling and PR

An article by New York Times writer Nick Bilton hit home, (well, PR home) recently.  Bilton’s Oct. 14 piece, “Disruptions: Seeking Privacy in a Networked Age” referenced a dinner party he hosted at which many of his guests (including Om Malik) were posting to social media sites, all while noshing on pulled pork tacos and clinking glasses filled with red wine. And what ended up happening?… Read more »

Reddit – Advanced Social Media That's Worth Getting To Know

When people hear the words, “social media,” they no longer only default to considering Facebook and Twitter and YouTube. There are many more options for social networking and social media platforms than ever before, and they all appeal to different types of social users. Are taking photos and videos your passion? Then you’ve got your choice of Flickr, Instagram and SocialCam to scratch that itch. If… Read more »

Tweeting for Public Awareness: As Obvious as a Giant Yellow Bird

There was a lot of chirping and feathers ruffled recently when presidential candidate Mitt Romney mentioned Big Bird during the first Presidential debate. During the deficit-cutting discussion, Romney stated he would cut federal funding to PBS even after admitting “I love Big Bird.” And that’s when Twitter took over. Someone on PBS’s social team was certainly paying attention that evening. One report claimed there were 17,000 tweets… Read more »

Raising Awareness for a Cause through Social Media

All kinds of companies, organizations and enterprises are vying for attention in today’s world with a compelling story to tell. But how do those in the not-for-profit space get their voices heard? After working at multiple nonprofits around the country, I’ve found that getting attention and media coverage can be difficult no matter what, but for nonprofits, who aren’t always on the public’s radar, getting noticed… Read more »

Matter Launches Studio-C Creative Services Group

      September 30, 2012 NEWBURYPORT, MA—Technology and consumer public relations firm Matter Communications has launched an in-house creative services group, Studio-C. The new group is designed to help brands develop visual content—from video to infographics—to support social and traditional media relations and marketing programs. “Countless surveys and statistics highlight the fact that engaging audiences today is about more than words: visual content makes brand… Read more »