Month: December 2017

The Latest + Greatest from Creative Services: December 2017

Happy Holidays from your Creative Team! This month the video team worked on customer success stories and key product offer explanations to assist their clients’ marketing and sales initiatives. And on the design side, the team worked on everything from law firm collateral to holiday campaigns. Check it out below! Have an idea you’d like to work with us on? Contact us today!   Video Production… Read more »

The Top 15 Matter Blog Posts of 2017

Industry trends, client successes and rock star employees here at Matter were enough to keep our blog content flowing during 2017. But, with limited time during the day and a high volume of content available online, it is impossible to read every great piece. To make life easier and to make sure you don’t miss anything, we rounded up our top 15 most visited Matter blog… Read more »

Media on the Move: Week of December 18

The media industry continues to see downsizing with Buzzfeed and ESPN announcing 100-plus personnel layoffs and CBS starting its staff reductions as well. Still, while many publications report decreasing readership, we see a glimmer of hope with The New York Times sharing that its audience has doubled over the past two years. In addition to shrinking newsrooms, we’re in the middle of a national reckoning over… Read more »

Startup Guide: How To Create a Customer PR Program

The next time you pick up a copy of STORES or Entrepreneur Magazine, notice how many stories follow a case study format. A major retailer wants to improve customer experience and invests in a chatbot to help shoppers navigate their store. A small business wants to simplify transactions at the point of sale and invests in a tablet point-of-sale application for checkout. Joint PR projects, like… Read more »

Marketing Mojo: Insights from Evergage CMO Andy Zimmerman

Tim Hurley, EVP at Matter recently spoke with Evergage CMO Andy Zimmerman to discuss B2B marketing, measurement and more. Check out the video from the interview and read below for the full conversation.   Tim Hurley (TH): Andy, tell us a little about yourself and a little about Evergage. Andy Zimmerman (AZ): I’m the CMO here at Evergage. I’ve been here about three and a half years… Read more »

What’s New in the World of Social Media? November Recap

The world of social media is constantly evolving and marketers, business owners and even the daily Facebook user should be aware of the updates. Make sure you are subscribed to our blog to get the monthly news and updates on all things social media sent right to your inbox. Let’s see what happened this past month…   The Return of…. Google+? The well-known search engine site… Read more »

Backlinking and SEO For Public Relations Professionals

In the world of SEO, backlinks have been the holy grail for ranking high in search results. The more quality backlinks a website has, the better that site will rank on Google. With the amount of content available today, quality backlinks can help to ensure a client breaks through the clutter and isn’t lost by the most popular search engines. In today’s world, it is important… Read more »

PR Firm Matter Communications Adds Seven New Clients in Pacific Northwest; Upgrades its Portland Oregon Office

Revenue Growth Spurs New Hires, Opportunities for Matter’s West Coast PR Branch PORTLAND, OR – December 6, 2017 – Matter Communications, one of the fastest growing PR agencies nationally with in-house creative services and search marketing groups, projected a thirty-seven percent growth in revenue for its Portland, Oregon office in 2017 after partnering with a battery of West Coast companies for public relations and social media… Read more »