Lady Gaga versus Bono: Who Takes the ‘Influencer’ Crown?
I’ve been following Brian Solis’s ongoing dialogue about popularity versus influence, and he repeatedly and adamantly says, “Influence is not popularity.” To further back up his claim, he recently worked with Vocus to conduct a survey to determine what makes an online influencer. Today, they published the findings in a report titled, “Influencer grudge match: Lady Gaga versus Bono.”