Top Media & Analyst Groups Honor Matter for Fifth Straight Year Newburyport, MA – November 30, 2017 – Matter Communications, the fourth largest PR agency in Boston and one of the fastest growing nationally with in-house creative services and search marketing groups, has been named a Silver Winner in the 2017 Best in Biz Awards in the PR Agency of the Year category. The award is… Read more »
Here at Matter, we talk with national and regional business reporters every day, and they share with us the type of person and company they are interested in covering. Several commonalities are emerging from these conversations in 2018. Here’s how to attract and secure positive media coverage for you and your company this year, based on input and feedback from our nation’s top journalists: Strive for… Read more »
As the year concludes and we prepare to to tie all loose ends before we start fresh for next year, we would like to take a step back and proudly reflect upon Matter’s contributions in community outreach for the year 2017. Surpassing Company Goals Paid volunteer time is one of the many distinctive perks that help our firm further establish itself as a company that encourages… Read more »
Growing Healthcare Tech Startup Partners with National PR Agency to Increase Awareness, Educate the Marketplace and Bolster Business Outcomes [Boston, MA] – November 21, 2017 – Matter Communications, the fourth largest PR agency in Boston and scaling nationally, announced today it has been named AOR for ZappRx, a growing Boston-based digital health company that significantly reduces the administrative burden associated with prescribing specialty medications. ZappRx selected Matter as… Read more »
We sat down with Don Davis, Editor At Large at e-commerce news & research firm Internet Retailer. He is a New York native and Yale graduate. Matter (M): Don, how long have you been a journalist? Where’d you get your start? Don Davis (DD): I began my first reporting job in June 1970, right after graduating from college. The job was at the Springfield Union, a… Read more »
Social platforms are constantly updating and changing, just take a look at the news from Facebook this past month. They seem to have stole the show this October with acquisitions, new features and even a way to order food. Learn more about Facebook and the changes to all of our other favorite social media platforms below. Facebook Debuts Alternative News Feed Facebook is officially rolling… Read more »
In the midst of recent media moves, newsrooms are still shrinking, and journalists at both local and national publications are being laid off. One possible solution media are turning to: unionizing. Results have been mixed. Recommended read: Hamilton Nolan, a senior writer at Splinter, penned an op-ed for The New York Times that discusses the union movement in the media. The Atlantic: Erik Malinowski joins as… Read more »
In today’s visual and digital world, a video interview is a key strategy used by companies to get their messages across to their audience. These interviews are used on homepages, landing pages, social media pages, and often played at large scale meetings or events. However, to be most effective in reaching and engaging a target audience, these video interviews need to tell compelling stories. Here are… Read more »
In-between the candy and the costumes of October, we have worked with a range of clients on some not-so-spooky video and design projects for you to check out. Have an idea you’d like to work with us on? Contact us today! Video Production Celebrating 100 Years in Business Haley’s Metal Shop This video began as an event kickoff for Hitachi Data Services’ “Next2017” conference,… Read more »
