Month: November 2014

PR Perspectives: Will Uber Go Under?

Full disclosure: I have never used the Uber service. Also, I am a GenX (barely) suburban guy who prefers driving own car and has no problem with mass transit in Boston or other major metros. Right there I am in in the wrong demographic for the suddenly most reviled brand – “sharing economy” or otherwise – on the planet to care about what I think. But… Read more »

The Boston Globe Names PR Firm Matter Communications a ‘Top Place to Work’ for 2014

Coveted Award is PR Agency’s 2nd Straight, Along with Four ‘Agency of the Year’ Honors in Past Two Years Newburyport (November 13, 2014) – The Boston Globe honored Matter Communications as one of Massachusetts’ best employers in its annual Top Places to Work magazine, which will appear online today at and in The Boston Sunday Globe on November 16. The national PR and social media… Read more »

Animate Your Infographics to Maximize Your Reach

In today’s media landscape, there’s no such thing as “too much content.”  The amount of platforms, outlets, and opportunities for getting your message seen and heard is enormous, and it’s crucial that brands take notice and stay ahead of the game.   As both the Boy Scouts of America and Scar from the Lion King advise, “Be Prepared.”  It’s best to always be ready with content (especially visual… Read more »

3 Ways to Get Hands-On for Better Pitching

As PR professionals, our craft demands versatility and speed. We need to be able to speak intelligently and convincingly about any number of topics – many of which may have little to no relevance in our personal lives – and we need to be able to do it to virtual strangers who’ve likely forgotten more about the topic than we’ll ever know. We have to be… Read more »

Three Tips to Host a Successful PR Launch Party

A few weeks ago, right before the start of New York Fashion Week, I joined three of my Matter colleagues in the Big Apple to host a PR launch party for our client felix + iris, a new e-commerce eyewear brand dedicated to helping consumers find the right fit online. As the clock struck 6 p.m. that night, dozens of media members strolled through the entrance… Read more »

Planning and Executing a Successful Startup Launch: The Proof is in the Process

Supporting a startup entering into a market can be a rewarding but difficult process. The ability to not only counsel your client with a timely and strategic plan but also execute that plan smoothly is crucial to the overall success of the announcement. There are different ways to integrate a company into the market and it all depends on the overall goal of the company. One… Read more »

Gentlemen, Start Your Mustaches!

Beginning this morning, I’m joined by a number of guys at our PR and social media firm Matter Communications who are participating in the Movember initiative, a program designed to raise awareness (and funds!) for various forms of men’s cancer, including prostate and testicular, to name only a couple. The Movember Foundation encourages men to grow mustaches to spark conversation and raise money for its men’s… Read more »