Month: July 2018

Rapid Response PR is Dead; Long Live Rapid Response PR

As anyone working in the media, PR or the cybersecurity industry knows all too well, not a week – and arguably a day – goes by without a data breach, major cyber-attack or some serious security threat impacting a major corporation, not to mention thousands or potentially millions of consumers whose personal data and financial information is often exposed during these incidents. Underscoring this assertion are… Read more »

Matter Communications Adds Clients to Extensive Technology Portfolio

Client additions bolster lineup of B2B tech brands tapping Matter for integrated marketing and public relations BOSTON – July 26, 2018 – Today, Matter Communications announced that eight technology companies have selected the firm as their agency of record. Matter, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, already represents more than fifty technology clients, including leading brands like Johnson… Read more »

Six Tips to Maximize Your Black Hat Experience

Major security industry shows have become increasingly crowded and competitive in recent years, but when it comes to the deepest technical discussions, the quality of research issued here and its ability to draw the “heavy hitters,” Black Hat is the best big security show out there. If you play your cards right, Black Hat can be your most productive and successful show of the year. Here… Read more »

Finding Your Corporate Social Voice

I’m sure you’ve researched successful corporate social accounts, and discovered some fun ones. There are many round ups that include memorable content such as Taco Bell (@tacobell) and its sassy comebacks, clever retweets and witty banter. While the fast food chain has seen incredible success, as HuffPost says, “Whoever runs Taco Bell’s Twitter account deserves a raise,” the same approach wouldn’t work for a B2B enterprise… Read more »

Matter VP, Maria Brown, on the Boulder Tech Podcast

Matter Vice President, Maria Brown, guest starred on Episode #13 of the Boulder Tech Podcast. In the podcast Maria gives her take on a number of matters, such as: How Google levels the playing field for PR The maturing of Boulder’s startup scene How to cut through the noise A potential new project for Boulder Startup Week founder Andrew Hyde Click the play button below to… Read more »

A Quick Guide to Getting Involved in the Political Landscape

It’s been about a year since my colleague Claire Papanastasiou broached the topic of politics and PR – and what a year it’s been. We’ve watched as companies and thought leaders took on the current administration to varying degrees of success and peril, and we’ve seen the relationship between PR and politics shift in a myriad of ways. The question of whether or not to get… Read more »

Marketing Mojo: Insights from A to Z Wineworks’ Director of Marketing, Keith Scott

Matter VP Lydia Fakhouri recently sat down with A to Z Wineworks’ Director of Marketing, Keith Scott, to discuss marketing trends, the media landscape and how he serves as the brand steward. Check out the video from the interview and read below for more of the conversation. Lydia Fakhouri (LF): Where do you think the marketing and advertising industry is heading in the next few years?… Read more »