2000 – “Check out our awesome website!”
Strategy in three bullets:
– Treating stakeholders as one group
– Push the “web-savvy” ones to your website
– Have a “really cool” site all about you
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The decade in online engagement (in less than 60 seconds)
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Reputations Matter
Is someone doing PR for PR? This week, Advertising Age reported that the public relations industry fared well compared with other industries in a national survey gauging opinion of the professions. AdAge said, “In a Gallop poll this month that asked adults whether their overall view of various sectors is negative or positive, the ‘advertising and public relations industry’ fared better than those other businesses. One-third of respondents voiced a positive view of the advertising/pr industry (6 percent ‘very’, 27 percent ‘somewhat.’)” (more…)
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Exposé, Exposure and Transparency
I recently spoke with a friend who used to be a client. Neither of us is tied to the company through which we met, but we stay in touch. That company (I’ll call it ThatCo to protect the innocent) was recently included in an exposé of its industry at the hands of the Wall Street Journal. It’s the kind of story CEOs dread. The week-long series shed a light on the industry’s accepted, self-policed business practices, and painted those practices as something the world should be concerned about, complete with paranoia-inducing headlines. The story has since been echoed on NPR and in other outlets. (more…)
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Steven Slater, JetBlue and effective blogging
When JetBlue flight attendant Steven Slater made international news after reportedly blowing up at an uncooperative airplane passenger, he seemed to many to be the real-life Peter Gibbons character from the film “Office Space.” (more…)
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Still have ink on your fingers?
We have all (including myself) spent a fair share of time talking about new media here on Matter Chatter. And yes, it is indeed the face of the future. As someone who spends a significant portion of her day reading blogs and managing Facebook and Twitter pages for clients, it’s easy to get sucked into the instantaneous information-overload that is online and social media. I had a little nudge out of the online bubble this morning when I read about a new statistic from the Pew research center (via TechCrunch – all that blog reading!): 21 percent of American adults say they don’t use the Internet. (more…)
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Public Recognition of a Stalwart Captain
Full disclosure: I am a flag-waving Matter Communications fan. I’ve put in time at a few agencies, ranging from a small PR division of a primarily ad shop to playing the “cog in the machine” role at a global agency, and nowhere have I felt more confident in company leadership than at Matter. And this week, I’m thrilled to see public recognition of our CEO, Scott Signore, by our public relations peers: Scott has been named to PRWeek’s famed “40 Under 40” list. (more…)
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How do you spend your time online?
A new report from Nielsen reveals Americans are spending more and more time on social networks. I guess that’s not surprising. But would you believe social networking now accounts for more than twice the amount of time spent online compared to any other activity? According to the report, social networking represents 22.7 percent of the time Americans spend online (from computers, as opposed to mobile devices)– that’s a 43 percent surge from last year. Online gaming (10.2 percent) and email (8.3 percent) fall in second and third place. You can check out some extended findings and useful comparisons, tables and graphs on Nielsen’s blog. (more…)
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Matter Communications' Scott Signore Named One of PRWeek’s 40 Under 40
Newburyport, Mass. – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, announced today that PRWeek recognized Scott Signore, principal and CEO, in its annual “40 Under 40” list. (more…)