Month: September 2019

Fixing the Challenge of the Cannabis Echo Chamber

The Colorado cannabis industry is impressive for several reasons: the first state to fully legalize cannabis with Amendment 64, the scrappiness and ingenuity with which companies have built brand equity, and the push to professionalize the industry to ensure its future. As the legalization dominoes fall, Colorado’s cannabis leaders have generated some of the most nuanced discussions focusing on the future of the industry, but there… Read more »

How A Website Design Process Works

When designing a website, there are five steps or phases to account for. There’s the project kickoff, site architecture, web page design, website development, and launch. Each phase has its distinct purpose, and the attention given to each phase can make or break the success of your website project. This post is not about the value of a good website that converts leads. This post assumes… Read more »

School’s in for Summer: PR Club Summer Writing Workshop Series

If you told me six months ago that I’d be at Boston University, in the middle of summer, listening to lectures about content writing for public relations (PR), I’d have probably avoided you like you were a crazy person on the train. At that time, I was sitting in the office of a financial advisory firm, gearing up (read: bracing myself) for tax season while wondering,… Read more »

Matter Helping Hands Recap: August 2019

Matter’s Helping Hands initiative encourages a nationwide community service effort that is rewarding and fulfilling for all of the employees. With 1000 plus hours of impactful volunteer work done each year, Matter is truly making an impact on its surrounding communities. 161 volunteer hours! This past month, Matter employees nationwide reached a combined total of 161 volunteer hours. This brings the current yearly total to 1040… Read more »

A Day in the Life of a Matter Public Relations Intern

Being an intern is risky business. Will you be going on coffee runs or producing valuable work? Luckily for me, Matter provides the latter of the two experiences. I spent my summer as a Public Relations Intern at Matter and have loved every moment of it. Whether you are part of the public relations, digital marketing or creative team, Matter is sure to provide you with… Read more »