Earlier this month, Matt posted on the proposed FTC guidelines regarding marketing and endorsements as they relate to bloggers and online media. Last week’s BlogHer conference in Chicago served as a platform to continue to look into blogging ethics and PR professionalism. (more…)
From all the emails, phone conversations and pitches a publicist makes in a day, it’s very rewarding when a client calls to say that they received direct results from a media placement – whether it appeared online, in print, or on television. But it’s not often a client from the non-profit sector calls to say they received a $25,000 donation from a business they have never solicited or even heard of. (more…)
I’ve read that Frank Lloyd Wright soaked himself in creativity, sourced from the beauty surrounding him. There is no doubt he found inspiration in the landscape as well as from his choice in furniture, artwork, and some say the company he kept.
PR practitioners are tasked with being creative everyday. Our proposals need to stand out to new business prospects, our plans must strike the right balance between creative approach and simplicity (so they can be implemented), our pitches must break through the noise journalists hear day in and day out. I’ve had clients admit they source their creativity from us. When the well has run dry and they need inspiration, they call us – even when it’s not directly related to the PR program. What a compliment that is. (more…)
Now that you know about LNS, below are best practices and tips for working with an LNS outfit.
If your client is holding or sponsoring an event (ribbon cutting, award ceremony, sporting event and the like… not a detailed or in-depth story) that you would like have covered, LNS should be your first call. There are a couple of keys in pitching an LNS outfit. (more…)
Many of my old contacts in the television world are now looking for jobs, have been absorbed into government media relations positions or are changing titles and helping television transition into this new video age. It is the third group that has been a wealth of valuable information on new ways to get television coverage for clients and events. Many stations are trying to keep it quiet, but in several markets there is a new video service for TV stations that you can utilize as a valuable coverage tool. (more…)
Back in April, C.G. Lynch wrote about finding a balance between personal and the professional content when using Twitter. While discussing the difference between personal and private, he quotes Kirsten Dixson, “As an example, you don’t want to write that you’re ‘going to the gym,’ but it might be nice to say, ‘I just set a goal to run a marathon.’” The quote has stayed with me ever since. Whatever it is that you have to project to the masses, give it value. You’ll be easier to relate to, and there will be an actual intellectual or emotional benefit that you provide your friends/followers. (more…)
Last month Cisco released a study forecasting that video will overtake 90 percent of consumer IP traffic and 64 percent of mobile IP traffic by 2013. While the company’s $590 million acquisition of Flip Video in March likely colored their findings, the increasing popularity of video cannot be denied. As a PR guy well-educated in the declining readership of print media, this report got me thinking about how the spread of video alters our work and how we can maximize it for our clients most effectively. (more…)
As the discussion of the use of social media in our field continues, a recent article on Ulitzer caught my attention with more commentary on exactly how social media strategies fit into the work we do on behalf of our clients. The article describes how social media further blurs the lines between traditional PR and marketing with a “push vs. pull” analogy. (more…)