Month: July 2023

Is Threads the Next Big Thing?

Earlier this month, Meta released its new platform “Threads, an Instagram app” on the App Store. Threads “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already reached over 100 million users, thanks to its connection with Instagram, which allows users to quickly create accounts, follow their existing Instagram followers and populate… Read more »

How to Grow Your Business with Media Coverage

“What do I do with media coverage once it comes in?” I’ve spent nearly two decades in PR, marketing and advertising, and I can count how many times this question has been asked on one hand. Far too few realize that what you do with media coverage is key to unlocking the ROI of public relations. Yes, quality coverage in the right places increases: But coverage… Read more »

Three Things Greentech Marketers Need to Know

Greentech companies are experiencing an exciting moment in time. While new funding for startups may have gotten off to a slower start this year, the passing of the Inflation Reduction Act continues to juice an already-accelerating industry. With such a broad horizon for the sustainability industry, marketing and communication teams have an excellent opportunity to dig into the white space and create new avenues for brand… Read more »