Month: April 2015

3 Ways Social Media Has Changed Public Relations

Social media has had a profound effect on public relations, creating new opportunities and challenges for brands. It allows brands and consumers to engage across a variety of channels in real-time, which has led to an increased demand for brands to address consumer inquiries quickly and effectively. Social media has also led to the emergence of powerful digital influencers for brands to reach out to and… Read more »

Progress Selects PR Firm Matter Communications as North American Agency of Record

Matter Wins Competitive PR Agency Review Based on Strategic Thinking, Proven Ability to Elevate Brands [Newburyport, MA] – April 7, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, announced today it has been named North American Agency of Record (AOR) for Progress (NASDAQ: PRGS), a global software company that simplifies the development, deployment and management… Read more »

Matter Communications Launches ‘Selfie’ Division To Help Clients Put Their Best Faces Forward

Self-Involved Brand Owners To Learn Visually Arresting #Selfie Techniques, Beauty Tips and Tricks That Compel Business Prospects to Say ‘Shut up and take my money!’   (Newburyport, MA) – April 1, 2015 – Matter Communications, an award-winning PR and social media firm with in-house creative services and search marketing groups, today launched a full-service “Selfie” Division for clients who know that deep down they look fantastic,… Read more »