Mark Zuckerberg is under fire. And deservedly so. He’s also likely tired of apologizing to the world, but that goes with the CEO title and pay grade. As Facebook endures day 11 of its latest PR crisis, how sincere and how effective has Zuckerberg been in dealing with the media and has he successfully reassured his shareholders, employees, advertisers and most importantly, the 2.2 billion users… Read more »
The Customer Success Manager, or CSM, is a potent position that’s come to prominence over the past few years in B2B marketing. This emergent role is in direct response to the inherent challenges of the SaaS subscription business model — chiefly customer retention and optimization (e.g., upselling and cross selling). When the growth of your business relies on expanding and optimizing your subscriber base it’s critical… Read more »
I hate those “Sorry, We’re Closed” signs on the doors of businesses—especially on the door of my favorite Portsmouth, NH, ice cream shop. But it isn’t the fact that it’s closed that bothers me so greatly; it’s the lost marketing opportunity to communicate with its customers. At Matter, we conduct what I like to call “touch point analysis” for our clients. The analysis takes a really… Read more »
Every good revenue-raising event includes an auction, which usually consists of several high-ticket items featured during a live bid-off, complemented by several other items featured in a silent bidding war. But if you’ve ever organized such an event, you understand the challenges: creating an event that people will attend, setting a ticket price that will at least cover the food and beverage bill, and getting people… Read more »
Forbes retail columnist: “Retail is not collapsing – retail is growing” Q&A with expert contributor explores the future of commerce, what it’s like to be on the receiving end of PR pitches We recently caught up with Forbes contributor Richard Kestenbaum, who covers retail, fashion, consumer behavior and consumer products. Kestenbaum doubles as a co-founder and partner at Triangle Capital, where he’s been doing mergers and… Read more »
Along with working on the many projects below, The Matter Creative Team was named a finalist in PR Daily’s Video and Visual Awards in three categories this past month. Want to check out the winning projects? See below! Best Video Series: BroadSoft Best Infographic: Mavenir Best Recruitment Video: Cisco Cloudlock Video Production LEADING A CHANGE IN CLINICAL TRIALS Greenphire Hear from the GUESS team about… Read more »
This piece originally appeared on the HITMC blog: The many predictions made at HITMC17 regarding increasingly blurred lines in healthcare seem to be coming to fruition. National headlines have been dominated for the last several months by stories regarding mega-mergers (CVS & Aetna, Cigna & Express Scripts) and speculation around technology giants like Amazon, Apple and Uber pushing into healthcare, not to mention JP Morgan and Berkshire… Read more »
It’s 2019, and drone videography isn’t the “next big thing” anymore- it’s certainly here to stay. With that said, everyone wants aerial views of their business or property but without the added stress of figuring out how to fly a drone without crashing. Is it possible to achieve these results without breaking your marketing budget? The answer is yes. Ever since the inception of FAA Part 107… Read more »
As a startup founder, you’ve poured blood, sweat, tears and capital into your company. You’ve invested in the right talent, built a differentiated product or service, acquired customers and maybe raised some funding, and it’s time to launch your startup into the public eye. Media coverage is one of the most cost-effective ways to generate brand awareness for your startup at launch. The right journalists can… Read more »
International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. This year’s theme is #PressforProgress. By continuing to press forward, we can turn the momentum of this movement into an unstoppable force for positive change. According to IWD, #PressforProgress is a strong call to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive. In honor of… Read more »
As we enter March, newsrooms everywhere are continuing to shrink. Vox Media announced a plan to layoff around 50 employees, as reported by CNN. The decision is allegedly due in part to a pivot away from its video services, with the changes mostly impacting publications including Racked, Curbed and SB Nation. Also reported by CNN, Newsweek Media Group fired multiple staffers from their publications, including Newsweek’s… Read more »
Public relations and digital marketing agency to share best practices for PR agency and client collaboration at HITMC BOSTON – March 1, 2018 – Matter Communications, a Brand Elevation Agency specializing in PR, social media, creative services and digital marketing, will sponsor the Health IT Marketing and PR (#HITMC) conference in New Orleans on April 4-6. In addition to supporting the event, Matter director and healthcare practice… Read more »
