Month: March 2024

How Case Study Videos Spark Customer Imagination

Picture this: you’re the marketing leader for a product or service. You know how much your solution has helped your customers reach new levels of success. Plenty of prospects are aware of what you have to offer but converting these leads into closed deals has been a challenge. These potential clients are considering working with you, but it’s more than likely they’ll want to see some… Read more »

Elevating Societal Impact: Matter’s Precision Group Expands Client Base in Sustainability and Nonprofit Categories

Agency’s Dedicated Team For Highly Focused PR + Content Programs Is Refining Messages and Amplifying Stories of Organizations Focused on the Greater Good   BOSTON, Mar. 26, 2024 – Matter Communications – a Brand Elevation Agency integrating PR, marketing and creative services – today announced the growth of its Precision group, a PR and content division of Matter that provides highly focused programs to support brands’ biggest business… Read more »

ChatGPT vs. Google Gemini: Which is Better for PR and Marketing?

It’s been 15 months since ChatGPT’s groundbreaking debut and about one year since Google Bard (rebranded as Gemini on Feb. 8) joined the GenAI fray. At this point, it feels like every marketer and communications professional on the planet has experimented with, if not regularly used, this emerging technology. After all, much of the job is researching, ideating, proofreading, drafting, fact-checking, and fine-tuning SEO strategy—all things… Read more »