Month: September 2022

Matter Social Second: SEPTEMBER 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from September. Click the headline to see the full story. TikTok Introduces TikTok Now This Feature Encourages Users to Share One Post Per Day at an Exact Time.  A new instantaneous photo/video experience feature is now available —… Read more »

Matter Goes with Gusto: A Creative Content House for Brands that See the Big Picture

Integrated Agency Launches Gusto to Help Champion Brands by Telling Their Stories with Best-in-Class Video, Podcasting, Animation + Immersive Experiences.  BOSTON, September 21, 2022 – Gusto – a Matter company and creative content house specializing in commercials, branded content, podcasting, original shows, and branded entertainment – announces its brand launch today. With a team of 25 dedicated, talented professionals, Gusto does more than tell great stories… Read more »

Building a Startup? Prioritize Your Why.

In my two-plus decades working with startup founders, I’ve heard numerous origin stories about the moment each arrived at their most magnificent breakthrough. The mobility, the automation, the intelligence were always impressive, and – in some cases – first of their kind. The market also responded positively, with impressive customer acquisition, growth rates and funding rounds. However, I was regularly struck by how often founders were… Read more »

7 Branded Content Lessons You Don’t Need a Time Machine to Learn

How to future-proof your video marketing efforts and produce great content. Time travel is a strange and awesome idea. Maybe you’ve done something regrettable and want to rewrite history. Or maybe you’re just in a rock band destined to save humanity and you need to gather historical figures so you can graduate from high school (#WyldStallyns). Either way, the idea that you could travel into the… Read more »

Matter Social Second: August 2022

Welcome to another edition of The Matter Social Second — keeping you current about what’s trending in social media. We’re sharing the most important and impactful social stories from August. Click the headline to see the full story. LinkedIn Adds Link Sticker Option Drive Greater External Traffic with LinkedIn’s New Link Sticker.  The wait is over! LinkedIn is launching their own twist on the Instagram/Facebook link… Read more »