Month: June 2015

5 SEO Strategies Every PR Pro Should Know

With content marketing being a 44 billion dollar industry, it is vital now more than ever for PR professionals to be on top of their game when it comes to digital communication. Here are 5 SEO tactics every public relations pro should know: Create Compelling, Link-Worthy Content: With digital coverage for our clients becoming more and more powerful each year, it’s imperative to understand the power… Read more »


Marks Sixth PR Agency of the Year Award for the Firm [Newburyport, MA] – June 25, 2015 – Matter Communications was presented with a Silver Stevie® Award in the Public Relations Agency of the Year category in The 13th Annual American Business Awards in Chicago Monday night. The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible… Read more »

An Internship in PR: Breaking the Coffee Delivery Stereotype

Walking up the steps and into the office building clad in the Matter signature red, I had no idea what to expect for my summer internship. I had never worked in the PR industry and didn’t know much more about it than the average person would. With each step a new idea of the stereotypical intern flashed through my head, fetching coffee all day, making endless… Read more »

Trend Alert: Personalization is Changing PR

I chose a career in PR because of the ever-changing nature of the industry. I can never expect the same day-to-day with my consumer clients due to the unpredictability of the retail industry and the enhancement of technology. It’s so important to stay in tune with the hottest trends, but one trend that has not only been pertinent to my consumer accounts, but across a wide… Read more »

Smartphone Video: The Future of Professional Filmmaking?

We all know that smartphone cameras are the most popular point-and-shoots in the world right now. Each generation, they’re  packed with more megapixels, higher frame rates, and crispier color capabilities than ever before. You’ve probably seen Apple’s newest campaign that shows a breathtaking slo-mo drone shot of someone surfing, or a billboard that features a photo that looks like it was taken straight from Claude Monet’s garden. Optical… Read more »

Five Ways Bocce is Like Life Itself

A good game of Bocce – the Italian sport played for centuries – is a lot like life, and here’s how: First, every bocce game is as competitive as you want it to be. If you are hungry for the trophy and want to go with gusto, then take lessons, practice and then perform on whatever court you play. If you care to take it easy,… Read more »

Artificial Intelligence: Understanding Arnold’s Battle with Skynet

As we’re immersed in the development and advances in technology on a daily basis, we probably don’t stop to think what our creations will look like in the future – or further, how they will act. An interesting topic of discussion throughout many industries lately has been around artificial intelligence (AI) and the future it holds for society. One side of the debate is skepticism and… Read more »

Four Reasons Why Sepp Blatter’s Resignation is Good for Football

Unless you are living in a cave or on an uninhabited island far away – and, frankly, I can’t even think of another scenario that applies – then you already know of the allegations related to a massive FIFA scandal and the recent resignation of the organization’s President, Sepp Blatter. Here are four reasons why Blatter’s resignation is good news for the sport: First, despite numerous… Read more »

Five Reasons Why You Should Work at Matter

We’re hiring – in all of our offices – and I thought to contribute to the recruiting effort by sharing some perspective as to why working at PR agency Matter  is a great way to go. I’m a touch biased, yes, but here are five honest reasons why joining Matter is good for your career and your life: First, we prioritize the professional path of our people…. Read more »