Month: August 2012

Matter Communications Announces the Creation of Precision

In-Agency Group Dedicated to Meeting Specialized, Focused PR Needs Newburyport, Mass. – August 22, 2012 – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, has announced a new internal group, called Precision. The group was designed to meet the needs of clients and prospects with laser-focused public relations needs, such as a specialized business media program, or with limited budget for… Read more »

MITX & Matter Communications Launch LunchSpotting

By Mandy Mladenoff Last year, I moved back to the Boston area after more than 11 years in San Francisco working at a PR firm.  During my time there, I worked on companies of all sizes  – huge global brands, medium sized enterprises seeking acquisition and, of course, what Silicon Valley is known for – tech startups.  I’ve always had a special place in my heart… Read more »

Building Bridges: Relationships Matter

This is just a quick note on relationship bridge-building: always be professional, helpful and generally kind and wonderful to your media contacts. Why? Because you never know when an editor at a magazine you’re crushing on (Bon Appetit) up and bails in the middle of an opp you’re coordinating with her [momentary fit of disbelief], only to kindly leave you in capable hands to finish the… Read more »

The Resurrection of the Turkish Coffeehouse (in 140 characters or less)

While mainstream media takes up a fair amount of mindshare in our society, and certainly in my profession, it is, by no means, the most important avenue of influence. In fact, mass media is a fairly new phenomenon. It wasn’t until the early 1900s that national news, syndications, and bureaus started to take shape. Since that time, our eyes and ears have been focused on the… Read more »

Matter Communications Adds Three to Senior Team

High-tech and Consumer PR Agency Further Strengthens Senior Social Media, Brand Marketing Credentials Newburyport, Mass. – August 2, 2012 – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, is further strengthening its management team to support current client relationships and prepare for expected growth. “In the past year, our existing team has increased annual revenue by more than 20 percent; we’re… Read more »

4 Lessons from the Olympics for Brand Building

    On Monday, while watching the swimming events with my two older kids, I fell (like the rest of America) in love with a girl named Missy Franklin.  Sometimes, you hear a story like Missy’s, and can’t wait to see an interview with the athlete, and then the person opens their mouth and you think…Please. Stop. Talking. Not Missy. She answered the questions she was… Read more »