• Matter Communications Announces the Creation of Precision

    In-Agency Group Dedicated to Meeting Specialized, Focused PR Needs

    Newburyport, Mass. – August 22, 2012 – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, has announced a new internal group, called Precision. The group was designed to meet the needs of clients and prospects with laser-focused public relations needs, such as a specialized business media program, or with limited budget for a broader corporate communications program. (more…)

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  • MITX & Matter Communications Launch LunchSpotting

    By Mandy Mladenoff

    Last year, I moved back to the Boston area after more than 11 years in San Francisco working at a PR firm.  During my time there, I worked on companies of all sizes  – huge global brands, medium sized enterprises seeking acquisition and, of course, what Silicon Valley is known for – tech startups.  I’ve always had a special place in my heart for startups and entrepreneurs, because you feel like you’re part of actually building something that could change the business world. I also always enjoyed how there were so many opportunities for like-minded people to get together in a casual atmosphere to connect, share ideas and simply socialize.

    Not long after landing on the East Coast, I sat down with a valued former client in what is called “the Innovation District” in Boston.  Removed from Boston for so long,  I wasn’t that familiar with the local tech scene, but I quickly understood that there was an energy there not unlike SOMA in San Francisco – lots of brainy people humming with amazing ideas and working around the clock on coding the next killer product. It got me charged up and ready to get immersed in the goodness. (more…)

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  • Building Bridges: Relationships Matter

    This is just a quick note on relationship bridge-building: always be professional, helpful and generally kind and wonderful to your media contacts. Why?

    Because you never know when an editor at a magazine you’re crushing on (Bon Appetit) up and bails in the middle of an opp you’re coordinating with her [momentary fit of disbelief], only to kindly leave you in capable hands to finish the opp [yes, new contact!] and later reveal (using a series of humanizing “!!!!”) that she’s off to lead the charge at a new BuzzFeed vertical – a new food version of BuzzFeed, to be specific [new crush established].

    Who’s happy? As happy as I was when asked to “please stay in touch!!!!”? This is a simple lesson in how maintaining positive relationships can lead the way right into new opportunities.

    This is also when you know you’re a PR nerd.

    Matter

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  • The Resurrection of the Turkish Coffeehouse (in 140 characters or less)

    While mainstream media takes up a fair amount of mindshare in our society, and certainly in my profession, it is, by no means, the most important avenue of influence. In fact, mass media is a fairly new phenomenon. It wasn’t until the early 1900s that national news, syndications, and bureaus started to take shape. Since that time, our eyes and ears have been focused on the nightly news, and the slick magazines, and the daily newspapers, and now their websites, with an ever-trusting reliance on the producers and editors of these outlets to tell us what’s important.

    Before the rise of these national news outlets, however, we took it upon ourselves to decide what was important by engaging in spirited neighborhood discussions. One merely walked to the local coffee house, a concept introduced to America by the thousands of Greeks, Turks, and Armenians fleeing the Ottoman Empire. The neighborhood coffee house became the center of business news, thoughts, and ideas. In fact, the Tontine Coffee House, founded in 1793, was the original location for the New York Stock Exchange. (more…)

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  • Matter Communications Adds Three to Senior Team

    High-tech and Consumer PR Agency Further Strengthens Senior Social Media, Brand Marketing Credentials

    Newburyport, Mass. – August 2, 2012 – Matter Communications, a full-service public relations agency specializing in high-technology and consumer markets, is further strengthening its management team to support current client relationships and prepare for expected growth.

    “In the past year, our existing team has increased annual revenue by more than 20 percent; we’re excited to welcome our new team members to help us manage this business, and to drive further growth as we close out a successful 2012,” said Scott Signore, CEO and principal. “Equally as important as growth, we continue to hire people who will help us maintain and strengthen our culture as an agency – these three professionals fit the bill perfectly.” (more…)

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  • 4 Lessons from the Olympics for Brand Building

     

     

    On Monday, while watching the swimming events with my two older kids, I fell (like the rest of America) in love with a girl named Missy Franklin.  Sometimes, you hear a story like Missy’s, and can’t wait to see an interview with the athlete, and then the person opens their mouth and you think…Please. Stop. Talking.

    Not Missy. She answered the questions she was asked, she listened, she was articulate, happy, and exhibited genuine joy in and love for her sport.

    Last night, we watched (in tears, on the edge of our seats even though we knew the outcome already) as the US Women’s team worked together, cheering each other on, smiling, and earned the team gold. I couldn’t help but compare these young women and their “yes, you can” support of one another to the grouchy-faced, not-talking-to-each-other-or-listening-to-their-coaches Russian team, well. Maybe I’m not being fair. But who could believe in or cheer for those unhappy little divas over the focused, but-still-smiling talents of Team USA? Not me. (I know I’m biased. Stay with me.) (more…)

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