Author: Marc Checket

2025 Marketing Trends Unwrapped: Evolving from 2024’s Landscape

From AI breakthroughs to micro-moments, here’s how marketing hit all the right notes in 2024 and will continue to sing loud in 2025. With 2024 behind us, marketers are now fixated on what comes next. The trends that dominated last year have set the stage for 2025, proving that marketing is a constantly evolving playlist of innovation and adaptation. Here’s how the industry’s biggest hits from… Read more »

Brands Being Bold & Breaking Molds: Lessons from Jaguar and Volvo

Over the last few weeks, I’ve been thinking about and reflecting on brands being bold, and some of the recent, polarizing branding and advertising efforts from the car industry that have flooded my feeds with a cacophony of commentary. Firstly, let’s acknowledge that we live in a post-Cybertruck world — what we know about car brands; what feels familiar about the industry; and where the lines between… Read more »

A Quick Guide to Using Online Images

If you’re like me then you wear glasses, have a closet full of plaid shirts, and are only on season one of Game of Thrones. More importantly, if you’re like me you’ve spent countless hours scrolling through stock photography websites looking for that perfect photo for your client’s ad, website, logo, promo item, etc.  Stock sites can have really useful, robust search features, but at times the… Read more »