Author: Olivia Byrne

4 Ways to Elevate Your Marketing Mix with Account-Based Marketing

Our world is a loud place — we’re constantly bombarded with advertisements competing for space in our busy day. But if you really want to capture someone’s attention, you don’t want to just shout louder. You want to speak directly to them. To reach your target audience, you have to — well — target them. With Account-Based Marketing (ABM), you align your sales and marketing efforts to… Read more »