A blog about writing a blog? We know — very meta. It’s like going to a play where the main character is writing a play, or watching a movie set in LA So, you’ve been tasked with writing a blog. Lucky you! Before you lament about having another thing to work on, think of the positives: You get to add your voice to the hallowed ranks… Read more »
There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a… Read more »
User Experience (UX) is a relatively new term that’s become more utilized within the last decade. Our definition of UX is built around creating a dynamic, empathetic, engaging, yet simple, experience for users — leading them to complete a task geared towards agreed upon strategic business goals. Whether the user’s task is to complete a purchase, sign up for a newsletter/blog/demo or simply learn something new,… Read more »
