While summer may be sweltering, it’s artificial intelligence (AI) that’s heating up tech. Despite rapid AI adoption across industries, the bots won’t be replacing tech journalists any time soon. In fact, the industry is hiring even more journalists dedicated to covering the latest in AI and technology — ensuring readers never miss a beat. Bloomberg Shirin Ghaffary will be joining the organization in September as a… Read more »
Welcome to the Matter Social Second — keeping you current about what’s trending in social media. From TikTok music licensing to the whirlwhind around X, we’re sharing the most important and impactful social stories from July. Click each headline to see the full story. TikTok Announces New Music Licensing Agreement with Warner Music TikTok has partnered with Warner Music, giving users access to Warner’s complete music… Read more »
Earlier this month, Meta released its new platform “Threads, an Instagram app” on the App Store. Threads “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already reached over 100 million users, thanks to its connection with Instagram, which allows users to quickly create accounts, follow their existing Instagram followers and populate… Read more »
Greentech companies are experiencing an exciting moment in time. While new funding for startups may have gotten off to a slower start this year, the passing of the Inflation Reduction Act continues to juice an already-accelerating industry. With such a broad horizon for the sustainability industry, marketing and communication teams have an excellent opportunity to dig into the white space and create new avenues for brand… Read more »
Matter harnesses the power of data to optimize campaigns — increasing ROI, amplifying market share and taking your brand beyond where you thought possible.
In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »
Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else. At this critical moment in the evolution… Read more »
Not all venture capital (VC) funding rounds are created equal. The quality and quantity of media coverage your brand generates depends on a number of factors including: You’ll need to understand your position relative to all of these factors, while designing and executing a rock-solid PR plan that leaves room for flexibility. If you secure a sizable round of funding, there is inevitable pressure to generate… Read more »
Earlier this month, our Denver office had the pleasure of hosting a regional media roundtable – the annual, signature networking event by the Public Relations Society of America, Colorado Chapter. Fifty participants across Colorado-based PR agencies and in-house communications departments had an opportunity to listen to a panel discussion featuring several distinguished journalists and editors to learn about the latest trends and changes happening across newsrooms…. Read more »
Healthcare is one of the most exciting areas to work in as a content writer or PR professional, especially in the current climate. There’s so much variety and no end of new things to learn. Matter Health executes programs across the continuum of care – from hospital operations, surgical robotics and mental health services to life sciences and consumer health technology – so we have a… Read more »
In my two-plus decades working with startup founders, I’ve heard numerous origin stories about the moment each arrived at their most magnificent breakthrough. The mobility, the automation, the intelligence were always impressive, and – in some cases – first of their kind. The market also responded positively, with impressive customer acquisition, growth rates and funding rounds. However, I was regularly struck by how often founders were… Read more »
They say, “nothing is certain but death and taxes,” though one more thing seems pretty certain lately: continuous change. We know businesses work hard – even in stable economic times – to ensure their sustainability by distributing their dollars responsibly, but what happens when the tides shift and strategies pivot? When new priorities emerge? When economies upend? Trimming the proverbial fat is a viable strategy for… Read more »
Decades of Research-Based Results Prove That Marketing Through Economic Uncertainty Is the Best Way to Stay on Top. Matter EVP and PR veteran Tim Hurley recently shared 7 Reasons to Maintain Your Marketing Program in Uncertain Times. In full disclosure, we were supposed to tag-team the topic in a two-part post, but Tim nailed it in one! After reading his points, my first reaction was, “I’m… Read more »
