Category: Strategy

How to drive your business forward with data-backed intelligence

In a Harvard Business Review Survey of 10,000 senior business leaders, 97 percent believe that being strategic is the leadership behavior most important to their organization’s success — yet 96 percent lack the time for it. We hear this firsthand from marketing leaders and their teams who struggle to step out of daily execution and into deep, strategic thinking to position themselves for long-term success. So… Read more »

Finding Solutions in Healthcare Amidst the Economic Downturn

Amidst an uncertain economic future, healthcare leaders are reflecting on lessons learned in 2022, building out budgets for 2023, and planning for the year ahead. As the country contends with a health system that many believe is broken, both established and emerging organizations across the healthcare continuum are learning the value of putting the patient first, above all else. At this critical moment in the evolution… Read more »

You Landed a Big Round of Funding! Now What?

Not all venture capital (VC) funding rounds are created equal. The quality and quantity of media coverage your brand generates depends on a number of factors including: You’ll need to understand your position relative to all of these factors, while designing and executing a rock-solid PR plan that leaves room for flexibility. If you secure a sizable round of funding, there is inevitable pressure to generate… Read more »

The State of News Media — Matter Hosts the PRSA Colorado Annual Media Roundtable

Earlier this month, our Denver office had the pleasure of hosting a regional media roundtable – the annual, signature networking event by the Public Relations Society of America, Colorado Chapter. Fifty participants across Colorado-based PR agencies and in-house communications departments had an opportunity to listen to a panel discussion featuring several distinguished journalists and editors to learn about the latest trends and changes happening across newsrooms…. Read more »

6 Steps to Writing Engaging Healthcare Content

Healthcare is one of the most exciting areas to work in as a content writer or PR professional, especially in the current climate. There’s so much variety and no end of new things to learn. Matter Health executes programs across the continuum of care – from hospital operations, surgical robotics and mental health services to life sciences and consumer health technology – so we have a… Read more »

Building a Startup? Prioritize Your Why.

In my two-plus decades working with startup founders, I’ve heard numerous origin stories about the moment each arrived at their most magnificent breakthrough. The mobility, the automation, the intelligence were always impressive, and – in some cases – first of their kind. The market also responded positively, with impressive customer acquisition, growth rates and funding rounds. However, I was regularly struck by how often founders were… Read more »

How to Maximize Your Marketing ROI

They say, “nothing is certain but death and taxes,” though one more thing seems pretty certain lately: continuous change.  We know businesses work hard – even in stable economic times – to ensure their sustainability by distributing their dollars responsibly, but what happens when the tides shift and strategies pivot? When new priorities emerge? When economies upend? Trimming the proverbial fat is a viable strategy for… Read more »

Research Shows That Marketing Through Recessions Pays Off

Decades of Research-Based Results Prove That Marketing Through Economic Uncertainty Is the Best Way to Stay on Top. Matter EVP and PR veteran Tim Hurley recently shared 7 Reasons to Maintain Your Marketing Program in Uncertain Times. In full disclosure, we were supposed to tag-team the topic in a two-part post, but Tim nailed it in one! After reading his points, my first reaction was, “I’m… Read more »

Blog Writing from Dummies – How to Turn Your Idea into Must-Read Content

A blog about writing a blog? We know — very meta. It’s like going to a play where the main character is writing a play, or watching a movie set in LA So, you’ve been tasked with writing a blog. Lucky you! Before you lament about having another thing to work on, think of the positives: You get to add your voice to the hallowed ranks… Read more »

7 Reasons to Maintain Your Marketing Program in Uncertain Times

There’s no question that companies have a lot to balance these days: the war in Ukraine; inflation/stagflation; supply chain challenges; stock market volatility; tightening company valuations. These events call for careful consideration by brands across industries as outcomes impact nearly every facet of their businesses – and marketing is no exception. We’ve seen this movie before – periods of tremendous growth followed by budget tightening, a… Read more »

Why a UX Strategy is Fundamental to Website Design

User Experience (UX) is a relatively new term that’s become more utilized within the last decade. Our definition of UX is built around creating a dynamic, empathetic, engaging, yet simple, experience for users — leading them to complete a task geared towards agreed upon strategic business goals. Whether the user’s task is to complete a purchase, sign up for a newsletter/blog/demo or simply learn something new,… Read more »