Q&A with Public Relations Analytics Expert Russ Somers of TrendKite
Jesse Ciccone, VP at Matter and resident measurement enthusiast, recently sat down with Russ Somers, VP Marketing at TrendKite, a PR Analytics software platform to discuss data and measurement in public relations. Russ has spent his career in the marketing analytics and technology industry with companies like Hoover’s, Invodo (where he was a Matter client for several years!), SonarDesign, and Dell, and is a frequent speaker… Read more »