Tag: breaking news

Beating the buzzer: Capitalizing on breaking news

A good chunk of a PR pro’s day consists of finding creative ways to get a client’s story out there. Obtaining killer press coverage without a steady stream of company news is one of the biggest – and most exciting – challenges we face. But every-so-often, things just happen. All of a sudden you’re not creating the news, you’re typing and dialing like a mad-person reacting… Read more »

This just in.

One of the things I love about working at a PR agency is no client is ever the same. There are always new challenges, new pitches and new strategies to be deployed. Though our clients often have products to be launched and reviews to be secured, recently I’ve had the pleasure of working on an account in which our team must rely on the expertise of… Read more »