Tag: Data

Q&A with Public Relations Analytics Expert Russ Somers of TrendKite

Date: Categories: Public Relations

Jesse Ciccone, VP at Matter and resident measurement enthusiast, recently sat down with Russ Somers, VP Marketing at TrendKite, a PR Analytics software platform to discuss data and measurement in public relations. Russ has spent his career in the marketing analytics and technology industry with companies like Hoover’s, Invodo (where he was a Matter client for several years!), SonarDesign, and Dell, and is a frequent speaker… Read more »

Infographic Best Practices

Date: Categories: Design + Branding, Digital Marketing

Data, data, data… how can we make the communication of data quick, clear and interesting? Of course an infographic. Love it, great idea. But not all infographics are created equal. So what makes one stand out as effective and unique? Well, in my first couple of months here in Studio C at Matter Communications, I was tasked with creating a couple of these information graphics one… Read more »