Tag: education

The Recipe to Search Marketing Success in Higher Education

Prospective students aren’t just surfing online; they’re living there. It’s important to implement a paid search campaign for your institution to ensure your school appears in the search results from the time students are conducting their initial search for colleges, to their last search before application. But how do you ensure your paid search campaign is successful? Driving success from a paid search campaign is no easy… Read more »

Get Out There on International Women’s Day

Today is International Women’s Day. All throughout the world, individuals, colleagues, friends, family members, businesses and organizations are showing their support of women with demonstrations that range from gentle encouragement to groundbreaking stands against oppression. I count myself as extraordinarily lucky to work alongside some of the most intelligent, most passionate, most driven women – nay, people – I’ve ever known.  But there are many women… Read more »