Earlier this month, Matt posted on the proposed FTC guidelines regarding marketing and endorsements as they relate to bloggers and online media. Last week’s BlogHer conference in Chicago served as a platform to continue to look into blogging ethics and PR professionalism.
There’s been quite a bit of buzz lately about the FTC’s proposed guidelines regarding marketing and endorsements related to bloggers and online media in general. We’ve been closely tracking it since many of our clients pursue coverage on blogs, especially since consumers increasingly rely on third parties and their peers to give no-nonsense product reviews before they make a purchase.
