The demise of Google Reader caused some angst recently, but not for me. I wasn’t a user of the service, so it got a shrug and I moved on. However, the rumor that Google Alerts has been acting up – and that this might be a harbinger that the service is next on the chopping block – is a whole different kettle of fish. In… Read more »
It’s nearly impossible to execute a PR or marketing campaign without getting involved with social media at some level. The benefits of exuding your brand’s personality on Facebook and Twitter, and interacting with consumers in a fun, pithy manner far outweigh the drawbacks of opening yourself up to public criticism. The problem is that social media can take on a life of its own and accounts… Read more »
