Tag: healthcare marketing

Change is Healthcare’s Greatest Opportunity

This piece originally appeared on O’Dwyer’s Public Relations News: While the healthcare industry has been talking about evolving for decades, we finally stand at the precipice of real change. With disruptors like Amazon, Berkshire Hathaway and JP Morgan pushing in, and mega-mergers like CVS and Aetna challenging traditional models of care, the pillars of this long-stagnant industry are finally being challenged. Couple this with skyrocketing out-of-pocket costs… Read more »